The He-Man effect how American toymakers sold you your childhood Cover Image

Book

The He-Man effect [graphic novel] : how American toymakers sold you your childhood / Brian "Box" Brown.

Brown, Box, (author,, illustrator.).

Summary:

"Powered by the advent of television and supercharged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Putting beloved brands like H-Man, Transformers, My Little Pony, and even Mickey Mouse in the spotlight, the graphic history exposes a world with no rules and no concern beyond profit."--Publisher.

Record details

ISBN: 9781250261403 (hardcover)
Physical Description: 258 pages : chiefly illustrations ; 22 cm
Edition: First edition.
Publisher: New York : First Second, 2023.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	When tempted, reach for a sucker -- Audiences were stunned -- Cast a wider net -- We'll be right back -- A new hope -- March into danger fearlessly -- Frank Frazetta cum Prince Valiant -- A toaster with pictures -- Don't stop thinking about tomorrow -- They don't make the like they used to -- Afterword.