The He-Man effect how American toymakers sold you your childhood

Summary: "Powered by the advent of television and supercharged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Putting beloved brands like H-Man, Transformers, My Little Pony, and even Mickey Mouse in the spotlight, the graphic history exposes a world with no rules and no concern beyond profit."--Publisher.