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Extremely hardcore : inside Elon Musk's Twitter  Cover Image Book Book

Extremely hardcore : inside Elon Musk's Twitter / Zoë Schiffer.

Schiffer, Zoë, (author.).

Summary:

"When Elon Musk took over Twitter, two versions of reality emerged. In one, he was a free-speech crusader, a fearless visionary who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and multiply Twitter's profit and potential by orders of magnitude. In the other reality, there was the truth. Pulled from hundreds of hours of inside interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world's online public square into his own personal megaphone. Despite having workers with a decade and a half of experience confronting Twitter's most difficult problems--from massive engineering infrastructure challenges to tricky policy decisions that could sway elections--Musk decided there was only one voice that mattered: his own. You'll hear from those employees who witnessed the destruction of their workplace firsthand. There's the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk's inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss's worst instincts, and paid the price. This is the story of Twitter, but it's also a chronicle of the post-pandemic labor movement, a war between reckless executives and a workforce newly awakened to their rights and needs. Juicy, character-driven, and filled with unbelievable revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It's the next best thing to being there, and you won't have to sleep in the Twitter office to get the scoop"-- Provided by publisher.

Record details

  • ISBN: 9780593716601 (hardcover)
  • Physical Description: xix, 330 pages ; 24 cm
  • Publisher: New York : Portfolio/Penguin, [2024]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references.
Subject: Musk, Elon.
Twitter (Firm)
Internet industry > United States.
Online social networks > United States.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Cookstown Branch 302.30285 Sch 31681010365187 NONFIC Available -

  • Baker & Taylor
    "When Elon Musk took over Twitter, two versions of reality emerged. In one, he was a free-speech crusader, a fearless visionary who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and multiply Twitter'sprofit and potential by orders of magnitude. In the other reality, there was the truth. Pulled from hundreds of hours of inside interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well ascourt filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world's online public square into his own personal megaphone. Despite having workers with a decade and a half of experience confronting Twitter's most difficult problems - from massive engineering infrastructure challenges to tricky policy decisions that could sway elections - Musk decided there was only one voice that mattered: his own. You'll hear from those employees who witnessed the destruction of their workplace firsthand. There's the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk's inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss's worst instincts, and paid the price. This is the story of Twitter, but it's also a chronicle of the post-pandemic labormovement, a war between reckless executives and a workforce newly awakened to their rights and needs. Juicy, character-driven, and filled with unbelievable revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It's the next best thing to being there, and you won't have to sleep in the Twitter office to get the scoop"--
  • Penguin Putnam
    "Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times

    "A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." — Financial Times

    Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.

    When Elon wrested the app formerly known as Twitter out of the hands of its investors in 2023, his goals for what was previously known as the world’s digital town square were rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk insisted. “I did it to try and help humanity, whom I love.”

    Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone in an unprecedented, unsolicited, and unilateral buyout. Drawing on hundreds of hours of interviews with more than sixty employees and thousands of pages of internal documents and Slack messages, WIRED journalist Zoë Schiffer delivers the singularly gripping, blow-by-blow saga of the infighting, mass layoffs, and culture wars that followed.

    More than just a corporate saga, Extremely Hardcore is a high-stakes story of power, obsession, and ego—an unfiltered look at what happens when the world’s richest man buys one of its most influential platforms and bends it to his will.

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