Book
Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk.
Record details
- ISBN: 9780063317598 (hardcover)
- Physical Description: xxiii, 241 pages : colour illustrations ; 24 cm
- Edition: First edition.
- Publisher: New York : Harper Business, an imprint of HarperCollins Publishers, 2024.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | Part 1. The TikTokification of social media -- Part 2. The modern advertising framework -- Part 3. The core variables -- Part 4. Platform overview -- Part 5. Breaking down content examples -- Part 6. Real-life scenarios. |
Search for related items by subject
| Subject: | Branding (Marketing) Internet advertising. Internet marketing. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 658.872 Vay | 31681010373538 | NONFIC | Available | - |
- Baker & Taylor
The New York Times best-selling author and entrepreneur shows how small businesses, large corporations and creators can take advantage of the âTikTokificationâ of social media to enhance brand development, grow sales and beat the competition. 500,000 first printing. - Baker & Taylor
"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"-- - HARPERCOLL
New York Times and USA Today Bestseller
âOne thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.â â Michael Rubin, CEO of Fanatics
Â
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that todayâs fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the âTikTokification of Social Media.â Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:
- Understand attentionâwhat it is, where it is, where itâs underpriced, and how to leverage it
- Produce relevant, strategic contentÂ
- Use modern advertising platforms to build brand and grow sales in todayâs rapidly changing environment
