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Character limit : how Elon Musk destroyed Twitter  Cover Image Book Book

Character limit : how Elon Musk destroyed Twitter / Kate Conger, Ryan Mac.

Conger, Kate, (author.). Mac, Ryan, (author.).

Summary:

"The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media -- where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a 'digital town square,' he detested Wall Street and never focused on building a profitable business. Musk joined the platform in 2010 and, by 2022, had become one of the site's most influential users, hooking over 80 million followers with a mix of provocations, promotion of his companies, and attacks on his enemies. To Musk, Twitter -- once known for its almost absolute commitment to free speech -- had badly lost its way. He blamed it for the proliferation of what he called the 'woke mind virus' and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter's board accepted his offer -- but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world -- but at what price? Before long Twitter would be gone for good, replaced by something radically different, as Musk remade the company in his own image from the ground up. The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire's takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers."-- Provided by publisher.

Record details

  • ISBN: 9780593656136 (hardcover)
  • Physical Description: 468 pages, 8 unnumbered pages of plates : colour illustrations ; 25 cm
  • Publisher: New York : Penguin Press, [2024]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 443-452) and index.
Subject: Musk, Elon.
Musk, Elon > Political and social views.
Twitter (Firm)
Twitter (Firm) > History.
Twitter (Firm) > Management > Case studies.
Twitter > Social aspects.
Consolidation and merger of corporations.
Consolidation and merger of corporations > United States > History.
Online social networks.
Social media.
Genre: Biographies.
Case studies.
Personal narratives.

Available copies

  • 0 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 302.32 Con 31681010389583 NONFIC Checked out 11/27/2024


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