Book
Click : how to make what people want : a proven system from the world's most successful startups / Jake Knapp with John Zeratsky.
"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"-- Provided by publisher.
Record details
- ISBN: 9781668072110 (hardcover)
- Physical Description: ix, 223 pages : illustrations (some colour) ; 22 cm
- Edition: First Avid Reader Press hardcover edition.
- Publisher: New York : Avid Reader Press, 2025.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Reset : drop everything and sprint on the most important challenge until it's done -- Customer : start by identifying your customer and a real problem you can solve -- Advantage : take advantage of your advantages -- Competition : get real about the competition -- Differentiation : differentiation makes products click -- Principles : use practical principles to reinforce differentiation -- Options : seek alternatives to your first idea -- Lenses : consider conflicting opinions before choosing an approach -- Hypothesis : it's just a hypothesis until you prove it -- Experiment : experiment with tiny loops until your solution clicks. Then build it. |
Search for related items by subject
| Subject: | New business enterprises. New products. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 658.575 Kna | 31681010416139 | NONFIC | Available | - |
- Baker & Taylor
"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"-- - Simon and Schuster
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart wayâbased on firsthand experience with more than three hundred new products and businesses.
Every big projectâwhether itâs creating new technology, developing a fresh line of sneakers, or opening a neighborhood caféârequires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what youâre making? Does your solution click with customers?
Jake Knapp and John Zeratskyâtwo brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm togetherâhave helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the worldâs most successful startups. Click introduces the Foundation Sprintâa proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didnât know how to start, this book is for you.
