Click : how to make what people want : a proven system from the world's most successful startups Cover Image

Book

Click : how to make what people want : a proven system from the world's most successful startups / Jake Knapp with John Zeratsky.

Knapp, Jake, (author.). Zeratsky, John (Product designer), (author.).

Summary:

"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"-- Provided by publisher.

Record details

ISBN: 9781668072110 (hardcover)
Physical Description: ix, 223 pages : illustrations (some colour) ; 22 cm
Edition: First Avid Reader Press hardcover edition.
Publisher: New York : Avid Reader Press, 2025.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Reset : drop everything and sprint on the most important challenge until it's done -- Customer : start by identifying your customer and a real problem you can solve -- Advantage : take advantage of your advantages -- Competition : get real about the competition -- Differentiation : differentiation makes products click -- Principles : use practical principles to reinforce differentiation -- Options : seek alternatives to your first idea -- Lenses : consider conflicting opinions before choosing an approach -- Hypothesis : it's just a hypothesis until you prove it -- Experiment : experiment with tiny loops until your solution clicks. Then build it.