Book
Buyology : truth and lies about why we buy / Martin Lindstrom.
Record details
- ISBN: 9780385523882 (hc) :
- Physical Description: xi, 240 p. ; 22 cm.
- Edition: 1st ed.
- Publisher: New York : Doubleday, c2008.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Consumer behavior. Consumers > Research. Marketing > Psychological aspects. Neuromarketing. Shopping > Psychological aspects. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.834 Lin | 31681001910322 | NONFIC | Available | - |
MARTIN LINDSTROM was voted one world's 100 most influential people of 2009 by Time Magazine for his work on neuromarketing. With a global audience of over a million people, Lindstrom,one of the world's most respected marketing gurus, spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
