Book
Buyology : truth and lies about why we buy / Martin Lindstrom.
Record details
- ISBN: 9780385523882 (hc) :
- Physical Description: xi, 240 p. ; 22 cm.
- Edition: 1st ed.
- Publisher: New York : Doubleday, c2008.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Consumer behavior. Consumers > Research. Marketing > Psychological aspects. Neuromarketing. Shopping > Psychological aspects. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.834 Lin | 31681001910322 | NONFIC | Available | - |
- Baker & Taylor
Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, subliminal advertising, and more. 100,000 first printing. - Baker & Taylor
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product. - Baker & Taylor
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers fromall around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description. - Book News
In this paperback edition of the 2008 New York Times bestseller, a marketing expert goes beyond traditional market research to explain consumer behavior. Drawing on studies using functional brain scanning techniques, Lindstrom discusses links between religion, superstitions, subliminal advertising (yes it's lurking), and buying behavior. In a new chapter, he argues that today's recession will have a long-term impact on shopping habits. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com) - Random House, Inc.
How much do we know about why we buy? What truly influences our decisions in todayâs message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, weâre barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us â from bars to highway billboards to supermarket shelves.
"Coolâ brands, like iPods trigger our mating instincts.
Other senses â smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .
Companies routinetly copy from the world of religion and create rituals â like drinking a Corona with a lime â to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of todayâs consumer that will captivate anyone whoâs been seduced â or turned off â by marketersâ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
