Results 1 to 2 of 2
- More than true : the wisdom of fairy tales / by Bly, Robert,author.;
Includes bibliographical references and index."Few forms of storytelling have greater power to captivate the human mind than fairy tales, but where do these tales originate from, and what do they mean? Celebrated poet and bestselling author Robert Bly has been asking these questions throughout his career. Here Bly looks at six tales that have stood the test of time and have captivated the poet for decades, from "The Six Swans" to "The Frog Prince." Drawing on his own creative genius, and the work of a range of thinkers from Kirkegaard and Yeats to Freud and Jung, Bly turns these stories over in his mind to bring new meaning and illumination to these timeless tales. Along with illustrations of each story, the book features some of Bly's unpublished poetry, which peppers his lyric prose and offers a look inside the mind of an American master of letters in the twilight of his singular career."--- Subjects: Fairy tales.; Conduct of life in literature.; Truth in literature.; Wisdom in literature.; Fairy tales; Tales;
- Available copies: 1 / Total copies: 1
-
unAPI
- The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / by Bly, Robert W.;
Includes bibliographical references (pages 327-328) and index.Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index."Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.LSC- Subjects: Marketing; Small business;
- Available copies: 1 / Total copies: 1
-
unAPI
Results 1 to 2 of 2