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- iWar : Fortnite, Elon Musk, Spotify, WeChat, and laying siege to Apple's empire / by Higgins, Tim(Journalist),author.;
Includes bibliographical references and index.The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but also culture, and -- increasingly -- the flow of ideas. And it is the story of a powerful cadre of tech moguls determined to take it down. Over time, a loose and disparate group of billionaires, each driven by their own reasons, has formed to challenge Apple's supremacy, including Daniel Ek (Spotify), Tim Sweeney (Epic Games/Fortnite), Mark Zuckerberg (Facebook/Meta) and Elon Musk (Twitter/X). With in-depth reporting, Wall Street Journal business columnist Tim Higgins chronicles these tech moguls and their quest to weaken a powerful rival, aiming at destroying the Walled Garden around Apple's iPhone Empire, while telling a larger story of the global digital and information economy.- Subjects: Apple Inc.; Computer industry; Technological innovations;
- Available copies: 0 / Total copies: 1
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- Power play : Tesla, Elon Musk, and the bet of the century / by Higgins, Tim(Journalist),author.;
Includes bibliographical references and index."Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"--- Subjects: Musk, Elon.; Tesla Motors.; Alternative fuel vehicle industry; Automobile industry and trade; Electric vehicle industry;
- Available copies: 1 / Total copies: 1
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