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- Value proposition design : how to create products and services customers want / by Osterwalder, Alex.; Pigneur, Yvesauthor; Bernarda, Gregauthor; Smith, Alanauthor; Papadakos, Trishdesigner;
Includes index (pages 282-290).Contents: Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.- Subjects: Business planning.; Customer service; Quality control.; Production management; Strategic planning.; Customer relations.;
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