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This I know : marketing lessons from under the influence / by O'Reilly, Terry,1959-author.;
Includes bibliographical references and index."Canada's most famous ad man spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--
Subjects: Small business marketing.; Small business; Advertising.;
Available copies: 1 / Total copies: 1
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Adopt a highway [videorecording] / by Mo(Mo McRae),actor.; Blum, Jason,film producer.; Diaz, Jorge,1983-actor.; Gabriel, Betty,actor.; Gaeta, Diane,actor.; Gilreath, Greg,film producer.; Hawke, Ethan,1970-film producer,actor.; Hawke, Ryan,film producer.; Hendricks, Adam,film producer.; Hendrix, Elaine,1970-actor.; Heyerdahl, Christopher,actor.; Johnson, Anne-Marie,1960-actor.; Lang, John H.,film producer.; Marshall-Green, Logan,1976-film director,screenwriter.; Mooney, Nate,actor.; Sullivan, Chris,1980-actor.; Blumhouse Productions,presenter.; Divide/Conquer (Firm),production company.; RLJ Entertainment,publisher.; Tang Media Partners,production company.; Under the Influence Productions,production company.;
Director of photography, Pepe Avila del Pino ; editor, Claudia Castello ; original music by Jason Isbell.Ethan Hawke, Elaine Hendrix, Diane Gaeta, Mo McRae, Chris Sullivan, Nate Mooney, Jorge Diaz, Christopher Heyerdahl, Anne-Marie Johnson, Betty Gabriel.Russ Millings has just been released from prison after serving 21 years for a third strike conviction for possessing an ounce of marijuana. As he tries to adapt to a world he doesn't recognize, including trying to learn how to use the internet, he finds an abandoned baby in a dumpster behind the fast-food restaurant where he works as a dishwasher. Unsure of what to do, and caught between impulses of kindness and panic, Russ soon realizes this could be his chance at redemption.PG.DVD ; widescreen presentation ; Dolby Digital 5.1.
Subjects: Fiction films.; Feature films.; Video recordings for the hearing impaired.; Abandoned children; Ex-convicts; Redemption; Restaurants;
For private home use only.
Available copies: 1 / Total copies: 1
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Bull. [videorecording] / by Attanasio, Paul,1959-screenwriter.; Caron, Ienn Gordon,television producer.; Carr, Geneva,actor.; McGraw, Phillip C.,1950-screenwriter.; Rodríguez, Freddy,1975-actor.; Rooney, Bethany,television director.; Smith, Dennis,television director.; Weatherly, Michael,1968-actor,television producer.; Wechsler, Pamela J.,television producer.; CBS Studios Inc.,publisher,production company.;
Michael Weatherly, Freddy Rodriguez, Geneva Carr, Yara Martinez.Season Five of BULL finds Dr. Jason Bull settling into fatherhood and navigating his renewed, but still complicated, romantic relationship with his ex-wife and Benny's sister, Isabella Colon. As Bull acclimates to his vastly changed domestic life, he and the entire TAC team struggle to adjust to virtual court system as they weather the New York City shut down due to the coronavirus.Canadian Home Video Rating: PG.DVD ; wide screen presentation ; Dolby Digital 5.1.
Subjects: Fiction television programs.; Legal television programs.; Television crime shows.; Television programs.; Consulting firms; Psychological consultation;
For private home use only.
Available copies: 1 / Total copies: 1
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My best mistake : epic fails and silver linings / by O'Reilly, Terry,1959-author.;
Includes bibliographical references."The host of CBC Radio's Under the Influence, Terry O'Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero's iconic green colour. NHL hall-of-famer Serge Savard's hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O'Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people's "mistakes" led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people's mistakes seemed minor, almost insignificant--until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own"--
Subjects: Self-help publications.; Errors; Life change events; Success;
Available copies: 1 / Total copies: 1
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