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- Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / by Woessner, Stephen,1972-;
Includes bibliographical references, Internet addresses and index.Introduction: How a podcast can be your Trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview--your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- Your avatar, Dream 50, and my $2 million mistake -- Stage 1: Strategic planning and production kickoff -- Stage 2: Guest experience and website groundwork -- Stage 3: Audio intros, outros, and design -- Stage 4: Social media, recording software, and first round of guest interviews -- Stage 5: Final website content and show notes -- Stage 6: Equipment, software, and editing your interviews --Stage 7: Launch strategy : how to reach the top of iTunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: Don't quit--win the Oscar instead -- Appendix: Success stories from business owners -- Notes.LSC- Subjects: Internet marketing.; Podcasting.;
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