Results 21 to 30 of 7,071 | « previous | next »
- Frenemies : the epic disruption of the ad business (and everything else) / by Auletta, Ken,author.;
Includes bibliographical references and index.- Subjects: Advertising agencies; Advertising; Marketing;
- Available copies: 1 / Total copies: 1
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The Courier & Advertiser (Fife Edition)
Mode of access: Internet.- Subjects: News;
- © , DC Thomson & Co Ltd
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- Hidden persuasion : 33 psychological influence techniques in advertising / by Andrews, Marc,1978-; Baaren, Rickert Bart van,1975-; Leeuwen, Mattheis Lars van,1980-;
Includes bibliographical references.LSC- Subjects: Advertising; Advertising;
- © c2013., BIS Publishers,
- Available copies: 1 / Total copies: 1
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The Courier & Advertiser (Angus and Dundee)
Mode of access: Internet.- Subjects: News;
- © , DC Thomson & Co Ltd
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The Courier & Advertiser (Perth and Perthshire Edition)
Mode of access: Internet.- Subjects: News;
- © , DC Thomson & Co Ltd
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- 100 ideas that changed advertising / by Veksner, Simon.;
Includes bibliographical references and index.A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.LSC- Subjects: Advertising; Marketing.; Branding (Marketing);
- Available copies: 1 / Total copies: 2
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- Ultimate guide to Facebook advertising : access more than a billion potential customers in 10 minutes ; leverage the latest game-changers to pinpoint your most profitable audiences ; master strategies and techniques of successful Facebook advertisers / by Marshall, Perry,1969-author.; Regnerus, Bob,author.; Meloche, Tom,author.; Ingles, Mark,author.;
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment."- Subjects: Facebook (Electronic resource); Internet advertising.; Internet marketing.; Online social networks.;
- Available copies: 1 / Total copies: 1
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- The age of persuasion : how marketing ate our culture / by O'Reilly, Terry.; Tennant, Mike.;
Includes bibliographical references and index.- Subjects: Advertising; Advertising; Mass media and culture; Mass media and culture; Persuasion (Psychology);
- © 2009., Knopf Canada,
- Available copies: 1 / Total copies: 1
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- Day trading attention : how to actually build brand and sales in the new social media world / by Vaynerchuk, Gary,author.;
Includes bibliographical references."In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--- Subjects: Branding (Marketing); Internet advertising.; Internet marketing.;
- Available copies: 1 / Total copies: 1
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- This I know : marketing lessons from under the influence / by O'Reilly, Terry,1959-author.;
Includes bibliographical references and index."Canada's most famous ad man spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--- Subjects: Small business marketing.; Small business; Advertising.;
- Available copies: 1 / Total copies: 1
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Results 21 to 30 of 7,071 | « previous | next »