Search results for [Advertising executives] at Tsuga Consortium

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How to Start a Career in Digital and Web Analytics. by PACKT Publishing (Firm),dst; Kanopy (Firm),dst;: Originally produced by PACKT Publishing in 2020.Companies such as Facebook, Amazon, and Google spend large amounts of money on digital marketing to spread the word about their products and to build brand loyalty. Apart from big companies, small companies too are following the trend and spending money on websites, search advertising, social media advertising, and email campaigns. With this surge in digital marketing, the work of data and digital analysts has become more important than ever. This video course recommended by the Digital Analytics Associations Chairman and Executive Director will show you how you can kickstart your career in digital analytics.The course starts with an introduction to digital analytics and the various roles available in digital analytics. Next, you’ll delve into technical roles such as optimization and experimentation roles, which will help you to understand the responsibilities of each role in detail. You’ll also explore the career path of a digital analyst and how to scale it. Moving ahead, you’ll learn about the skills and resources needed to become an expert in the field of digital analytics. Toward the end, you’ll discover the pros and cons of working for different companies and explore tips and techniques for finding a digital analyst job. By the end of this course, you’ll have become familiar with the field of digital analytics and the responsibilities of a digital analyst and you’ll be able to start out successfully in the field of web and digital analytics.Mode of access: World Wide Web.; Subjects: Education films.; Science.; Technical education.; Instructional films.; Computer science.;; unAPI
Pain hustlers : crime and punishment at an opioid startup / by Hughes, Evan,1975-author.;: Includes bibliographical references."The blistering inside story of a startup that made millions pushing opioids--until its cutthroat tactics were exposed and its executives put behind bars. John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention and sell it to those in need--at a steep price. The only problem: There weren't enough people in need. Kapoor's drug was approved for breakthrough cancer pain. If Subsys was going to turn a profit, the company would need to persuade doctors to prescribe it 'off-label,' for other, lesser forms of pain. This is the story of how Insys turned a niche drug into big business. With executives leading the charge, Insys sales reps seduced doctors with charm, money, and sex. Its administrators lied to health care providers, claiming recipients had cancer when they did not. It pushed drugs onto patients that would have benefited from safer options, or no drugs at all. The strategy worked: When Insys went public, it notched the biggest IPO of its year. But several employees reached their limit and quietly blew the whistle, bringing the full force of the justice system upon the drug maker. In [Pain Hustlers], author and National Magazine Award-finalist Evan Hughes lays bare the pharma playbook. He shows how drug makers like Insys, fueled by greed and a hunger for market share, turn deception into profit. The book represents a stunning vindication, but also a cautionary tale. As Hughes shows, Insys didn't do anything its competitors weren't also doing. It was simply worse at covering its tracks."--; Subjects: Insys Therapeutics, Inc.; Advertising; Opioid abuse; Pharmaceutical industry; Pharmaceutical industry; Opioids;; Available copies: 1 / Total copies: 1; unAPI

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