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Frenemies : the epic disruption of the ad business (and everything else) / by Auletta, Ken,author.;
Includes bibliographical references and index.
Subjects: Advertising agencies; Advertising; Marketing;
Available copies: 1 / Total copies: 1
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The Courier & Advertiser (Fife Edition)
Mode of access: Internet.
Subjects: News;
© , DC Thomson & Co Ltd
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Hidden persuasion : 33 psychological influence techniques in advertising / by Andrews, Marc,1978-; Baaren, Rickert Bart van,1975-; Leeuwen, Mattheis Lars van,1980-;
Includes bibliographical references.LSC
Subjects: Advertising; Advertising;
© c2013., BIS Publishers,
Available copies: 1 / Total copies: 1
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The Courier & Advertiser (Angus and Dundee)
Mode of access: Internet.
Subjects: News;
© , DC Thomson & Co Ltd
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The Courier & Advertiser (Perth and Perthshire Edition)
Mode of access: Internet.
Subjects: News;
© , DC Thomson & Co Ltd
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100 ideas that changed advertising / by Veksner, Simon.;
Includes bibliographical references and index.A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.LSC
Subjects: Advertising; Marketing.; Branding (Marketing);
Available copies: 1 / Total copies: 2
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Ultimate guide to Facebook advertising : access more than a billion potential customers in 10 minutes ; leverage the latest game-changers to pinpoint your most profitable audiences ; master strategies and techniques of successful Facebook advertisers / by Marshall, Perry,1969-author.; Regnerus, Bob,author.; Meloche, Tom,author.; Ingles, Mark,author.;
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment."
Subjects: Facebook (Electronic resource); Internet advertising.; Internet marketing.; Online social networks.;
Available copies: 0 / Total copies: 1
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Mad for ads : how advertising gets (and stays) in our heads / by Fyvie, Erica,1973-; Turner, Ian(Illustrator);
Includes bibliographical references and index.LSC
Subjects: Advertising; Advertising and children; Advertising; Persuasion (Psychology); Mass media; Mass media;
Available copies: 0 / Total copies: 1
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The age of persuasion : how marketing ate our culture / by O'Reilly, Terry.; Tennant, Mike.;
Includes bibliographical references and index.
Subjects: Advertising; Advertising; Mass media and culture; Mass media and culture; Persuasion (Psychology);
© 2009., Knopf Canada,
Available copies: 1 / Total copies: 1
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Day trading attention : how to actually build brand and sales in the new social media world / by Vaynerchuk, Gary,author.;
Includes bibliographical references."In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
Subjects: Branding (Marketing); Internet advertising.; Internet marketing.;
Available copies: 1 / Total copies: 1
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Results 21 to 30 of 7,071 | « previous |