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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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Dialed in : do your best when it matters most / by Sinclair, Dana,author.;
"For readers of Atomic Habits and Grit, a top performance psychologist, who has coached elite athletes, surgeons, and business leaders, shares her proven plan to getting the best results when the pressure is on. For more than twenty years, Dr. Dana has worked with the best of the best to improve results, from MLB, NHL, NBA, and NFL teams to IndyCar drivers and Olympic athletes. She helps performers of all stripes shift their focus and deliver their best in the high-pressure moments that define greatness. But her methods also work for students and teachers, business leaders and managers, and anyone motivated to improve. Her approach is simple: figure out what gets in your way, develop actions to address it in the moment, and then stick to the plan. It's not about how you feel, it's about what you do! Now, for the first time, her method to improve performance is available to everyone"--
Subjects: Achievement motivation.; Positive psychology.; Self-actualization (Psychology); Self-realization.; Stress management.;
Available copies: 1 / Total copies: 1
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What about men? : a feminist answers the question / by Moran, Caitlin,1975-author.;
"Like anyone who discusses the problems of girls and women in public, Caitlin Moran has often been confronted with the question: "But what about men?" And at first, TBH, she DGAF. Boys, and men, are fine, right? Feminism doesn't need to worry about them. However, around the time she heard an angry young man saying he was "boycotting" International Women' Day because "It's easier to be a woman than a man these days," she started to wonder: are unhappy boys, and men, also making unhappy women? The statistics on male misery are grim: boys are falling behind in school, are at greater risk of depression, greater risk of suicide, and, most pertinently, are increasingly at risk from online misogynist radicalization. Will the Sixth Wave of feminism need to fix the men, if it wants to fix the women? Moran began to investigate--talking to her husband, close male friends, and her daughters' friends: bringing up very difficult and candid topics, and receiving vulnerable and honest responses. So: what about men? Why do they only go to the doctor if their partner makes them? Why do they never discuss their penises with each other--but make endless jokes about their balls? What is porn doing for young men? Is sexual strangling a good hobby for young people to have? Are men ever allowed to be sad? Are they ever allowed to lose? Have Men's Rights Activists confused "power" with "empowerment"? Are Mid-Life Crises actually quite cool? And what's the deal with Jordan Peterson's lobster? In this thoughtful, warm, provocative book, Moran opens a genuinely new debate about how to reboot masculinity for the twenty-first century, so that "straight white man" doesn't automatically mean bad news--but also uses the opportunity to make a lot of jokes about testicles, and trousers. Because if men have neither learned to mine their deepest anxieties about masculinity for comedy, nor answered the question "What About Men?," then it's up to a busy woman to do it."--
Subjects: Authority; Interpersonal communication in men.; Masculinity.; Men; Men; Sexism.;
Available copies: 1 / Total copies: 1
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Graphic design for everyone : understand the building blocks so you can do it yourself / by Caldwell, Cath,editor.; Dorling Kindersley Publishing, Inc.,publisher.;
There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining the building blocks of type, image, and colour into an appealing, accessible message. Graphic Design for Everyone is your guide right from the start of the process, showing you first how to define your brand, your message and your audience. Learn the basic principles and language of design and how to use the building blocks successfully. Find out how to create a brand plan, discover how a typeface sets the mood, and learn to use colour theory for maximum impact. Gain inspiration from real-life examples in a wide range of styles, and workshops that help you to focus on the right solutions for you. Once you've learned the basics, turn to the ten design projects to help you create your own designs. From letterheads and business stationery to a marketing brochure and online shop, each project shows you how to assemble your design toolkit and use it for stunning results. And to complete the process, there's plenty of practical advice on publishing online, dealing with printers, and commissioning professional designers. Whether you're a complete newcomer to design or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.
Subjects: Commercial art.; Graphic arts.;
Available copies: 1 / Total copies: 1
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Working backwards : insights, stories, and secrets from inside Amazon / by Bryar, Colin,author.; Carr, Bill,1967-author.;
Includes bibliographical references and index."Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts-a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life-Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company-no matter the size-the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices-shared here for the very first time"--
Subjects: Amazon.com (Firm); Electronic commerce; Leadership.; Corporate culture.; Decision making.; Success in business.;
Available copies: 1 / Total copies: 1
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All the worst humans : how I made news for dictators, tycoons, and politicians / by Elwood, Phil(Philip),author.;
Includes bibliographical references."A bridge-burning, riotous memoir by a top PR operative in Washington who exposes the secrets of the 129-billion-dollar industry that controls so much of what we see and hear in the media -- from a man who used to pull the strings, and who is now pulling back the curtain. After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing exactly what he's been up to for the past twenty years -- and it isn't pretty. Elwood has worked for a murderer's row of clients, including Gaddafi, Assad, and the government of Qatar -- namely, the bad guys. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public -- not shying away from the gritty details of his unlikely career. This is a piercing look into the corridors of money, power, politics, and control, all told in Elwood's disarmingly funny and entertaining voice. He recounts a four-day Las Vegas bacchanal with a dictator's son, plotting communications strategies against a terrorist organization in Western Africa, and helping to land a Middle Eastern dictator's wife a glowing profile in Vogue on the same time the Arab Spring broke out. And he reveals all his slippery tricks for seducing journalists in order to create chaos and ultimately cover for politicians, dictators, and spies -- the industry-secret tactics that led to his rise as a political PR pro. Along the way, Phil walks the halls of the Capitol, rides in armored cars through Abuja, and watches his client lose his annual income at the roulette table. But as he moved up the ranks, he felt worse and worse about the sleaziness of it all -- until Elwood receives a shocking wake-up call from the FBI. This risky game nearly cost Elwood his life and his freedom. Seeing the light, Elwood decides to change his ways, and his clients, and to tell the full truth about who is the worst human"--
Subjects: Biographies.; Autobiographies.; Personal narratives.; Elwood, Phil (Philip); Communication in politics.; Political consultants; Public relations and politics.; Public relations consultants;
Available copies: 1 / Total copies: 1
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Canadians who innovate : the trailblazers and ideas that are changing the world / by O'Reilly Runte, Roseann,author.;
"From saving lives to saving harvests, From discovering ancient diamonds to identifying the first exo-planet, From driverless cars to quantum computers, From Nobel laureates to your next-door neighbor, This book offers uplifting stories of innovative Canadians. Canadians Who Innovate includes two Nobel laureates, an astronaut, extraordinary business leaders, the godfathers of artificial intelligence, and top quantum experts, including the inventor of what may be the next quantum computer. It features profiles of the first director of engineering at Google, who is now working on nuclear fusion; a medical researcher who communicates on TikTok about the efficacy and potential for RNA vaccine technology; and a PhD in nuclear physics who has twice won the Scotiabank Giller Prize. Meet the linguist who works with Indigenous people to make online dictionaries, an internationally consulted specialist on migration, an agri-tech investor, a world specialist on permafrost, and the expert in systems and number theory who has a way to fix health care. And don't forget the engineer who grew human cells on apples, a feat that is leading to the creation of replacement organs that do not require donor -- not to be confused with the aerospace technology developer who created a tethering system to clean up space debris and a 3-D printer that prints biological tissue. Featuring brilliant thinkers from coast to coast to coast, and others from around the world who now call Canada home, Canadians Who Innovate paints a promising picture of a cleaner, healthier, more innovative future for us all."--
Subjects: Biographies.; Personal narratives.; Inventions; Inventors; Technological innovations;
Available copies: 1 / Total copies: 1
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Fear is just a four-letter word : how to develop the unstoppable confidence to own any room / by Tutor, Tracy,author.;
"From the first female real estate broker on Million Dollar Listing LA, a no-bullshit guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's entertaining on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable LA real estate broker has rivaled her male co-stars to land increasingly high-profile deals. Now Tracy is leveraging her years of experience to write the go-to manual for women who struggle to convince people they're in charge. The first step in Tracy's system for confidence is to figure out what people want and how they operate. From there, simply push the right levers of influence. Through candid, hilarious stories of her rise through the male-dominated world of high-end real estate (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll walk away knowing: - What five things you should always find out about someone before you're in a room with them - How to communicate confidence with any outfit, even if you're dressing on a budget - The different types of humor you can use to lighten up and empower yourself in any meeting This book is a must-read for any ambitious woman who wants to learn not only how to be in important rooms but how to run them"--
Subjects: Self-confidence.; Assertiveness in women.; Control (Psychology); Success in business.;
Available copies: 1 / Total copies: 1
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The art of winning : lessons from my life in football / by Belichick, Bill,author.;
"No one embodies winning more than Bill Belichick, the greatest football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career. Belichick's philosophy goes far beyond football. He presents a whole-year, whole-life, whole-mindset approach to greatness that encompasses preparation, motivation, confidence, and leadership. The principles in this book are adaptable to wherever you work. No matter where you are on the ladder, they will help you think like a leader in anticipation of being one. Drawing on decades of studying the greats of the game, handling colorful personalities and egos, and playing for the highest stakes in sports, Belichick shares memorable examples and practical takeaways from his lived experience. Winning is not about being perfect-it's about growth. And you will improve only as much as you recognize where you're weak. Belichick owns up to mistakes like deciding to go for it on 4th and 13 in the 2008 Super Bowl. Then he breaks down how to learn from your mistakes like a leader does -- an approach that sustained him throughout his early career challenges and ultimately brought him to the top of the sport. Belichick's principles might surprise you at times. At other times, they might seem strangely obvious. (His rule for how to win football games? Score the most points.) Football is about strategy, human nature, and business. Your vision of success might involve breaking into a new, competitive market in your industry; seeing solid returns on a portfolio that you've carefully prepared; inspiring your students to earn the highest scores in the district; or raising up trainees to take over your job someday. Whatever the situation, your performance is up to you. Practical, authoritative, and bursting with unforgettable inside stories, The Art of Winning is an indispensable guide to success from the greatest coach in NFL history"--
Subjects: Biographies.; Self-help publications.; Personal narratives.; Belichick, Bill.; Leadership.; Self-actualization (Psychology); Success.;
Available copies: 1 / Total copies: 1
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Dark wire : the incredible true story of the largest sting operation ever / by Cox, Joseph(Journalist),author.;
Includes bibliographical references."Beginning in 2018, a powerful app for secure communications, called Anom, began to take root among drug dealers and other criminals. It had extraordinary safeguards to keep out prying eyes -- the power to quickly wipe data, voice-masking technology, and more. It was better than other apps popular among organized crime syndicates, except for one thing: it was secretly run by law enforcement. Over the next few years, the FBI, along with law enforcement partners in Australia and parts of Europe, got a front row seat to the global criminal underworld. They watched drug deals and hits being planned in real time, making arrests where they could without blowing their cover. For a period of years, some one hundred thousand criminals worldwide, including members of South American drug cartels, the Calabrian mafia, and the Chinese Triad, did their business in full view of the officers they were trying to evade. It was a sprawling global economy as efficient and interconnected as the legal one. But a surveillance operation like this couldn't last. It was too dangerous, too ethically fraught, too large. And it all ended in spectacular fashion. Dark Wire is more than the story of this enormous sting operation -- it shows the fundamental problems of policing in such a vast and high-speed economy. This is a caper for our modern world, where everyone is connected and no one is completely free"--
Subjects: Electronic surveillance; Organized crime investigation.; Text messaging (Cell phone systems); Undercover operations;
Available copies: 1 / Total copies: 1
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Results 41 to 50 of 58 | « previous |