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- Success on Substack. by Skillshare (Firm),dst; Kanopy (Firm),dst;
Originally produced by Skillshare in 2023.Create a direct channel between you and your audience that no social media algorithm can get between.When writer and dancer Marlee Grace started their first email newsletter ten years ago, they never expected it would turn into Monday Monday, their weekly Substack newsletter on creativity with 24,000 tight-knit subscribers and more than {dollar}80,000 in yearly revenue. Now a published author and podcast host, Marlee uses their newsletter to share essays, life musings and new projects. Crafted for writers, artists, entrepreneurs, or just anyone who has a hobby or passion they’d like to share with the world, this class will help you understand all of the tech, creative practices, strategies, and systems that exist behind a successful email newsletter. If you’re ready to connect with an audience without worrying about an ever-changing algorithm, get ready to discover the magic of writing a subscription newsletter. With Marlee as your guide, you’ll:• Design a newsletter format that's worth reading.• Make a ready-to-use email template that you can adjust each week.• Brainstorm how to monetize and build your readership.• Develop rituals to help you stay committed to your newsletter.• Get creative with your newsletter’s name, about page and themes.Plus, you’ll get access to an in-depth workbook available in both Notion and PDF versions to help you build a customized strategy and launch plan for your newsletter. Whether you aim to launch an email newsletter from scratch on Substack or give a fresh look to an existing newsletter on another platform, the skills taught in this class are versatile and can be applied across various newsletter services. Either way, you’ll leave this class with a newsletter that not only provides an enjoyable space to express yourself, your passions, and your projects but also elevates your creative endeavors to new heights. No previous marketing or business experience is necessary to take this class. Any creator with basic writing skills and a few thoughts to share can benefit from Marlee's lessons. To follow along with Marlee, you’ll need a computer and your preferred note-taking tool.Mode of access: World Wide Web.- Subjects: Educational films.; Business.; Digital communications.; Marketing.; Instructional films.; Business education.; English language--Rhetoric--Study and teaching.; Social media.; Vocational guidance.;
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- Code dependent : living in the shadow of AI / by Murgia, Madhumita,author.;
Includes bibliographical references and index."A riveting story of what it means to be human in a world changed by artificial intelligence, revealing the perils and inequities of our growing reliance on automated decision-making. On the surface, a British poet, an UberEats courier in Pittsburgh, an Indian doctor, and a Chinese activist in exile have nothing in common. But they are in fact linked by a profound common experience -- unexpected encounters with artificial intelligence. In Code Dependent, Murgia shows how automated systems are reshaping our lives all over the world, from technology that marks children as future criminals, to an app that is helping to give diagnoses to a remote tribal community. AI has already infiltrated our day-to-day, through language-generating chatbots like ChatGPT and social media. But it's also affecting us in more insidious ways. It touches everything from our interpersonal relationships, to our kids' education, work, finances, public services, and even our human rights. By highlighting the voices of ordinary people in places far removed from the cozy enclave of Silicon Valley, Code Dependent explores the impact of a set of powerful, flawed, and often-exploitative technologies on individuals, communities, and our wider society. Murgia exposes how AI can strip away our collective and individual sense of agency, and shatter our illusion of free will. The ways in which algorithms and their effects are governed over the coming years will profoundly impact us all. Yet we can't agree on a common path forward. We cannot decide what preferences and morals we want to encode in these entities -- or what controls we may want to impose on them. And thus, we are collectively relinquishing our moral authority to machines. In Code Dependent, Murgia not only sheds light on this chilling phenomenon, but also charts a path of resistance. AI is already changing what it means to be human, in ways large and small, and Murgia reveals what could happen if we fail to reclaim our humanity"--- Subjects: Artificial intelligence; Decision making; Human-computer interaction.;
- Available copies: 1 / Total copies: 1
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- Futureproof : 9 rules for humans in the age of automation / by Roose, Kevin,author.;
Includes bibliographical references."The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the center of our lives. Robots once primarily threatened blue-collar manufacturing jobs, but today's machines are being trained to do the work of lawyers, doctors, investment bankers, and other white-collar jobs previously considered safe from automation's reach. The world's biggest corporations are racing to automate jobs, and some experts predict that A.I could put millions of people out of work. Meanwhile, runaway algorithms have already changed the news we see, the politicians we elect, and the ways we interact with each other. But all is not lost. With a little effort, we can become futureproof. In Futureproof: 9 Rules for Machine-Age Humans, New York Times technology columnist Kevin Roose lays out an optimistic vision of how people can thrive in the machine age by rethinking their relationship with technology, and making themselves irreplaceably human. In nine pragmatic, accessible lessons, Roose draws on interviews with leading technologists, trips to the A.I. frontier, and centuries' worth of history to prepare readers to live, work, and thrive in the coming age of intelligent machines. He shares the secrets of people and organizations that have successfully survived technological change, including a 19th-century rope-maker and a Japanese auto worker, and explains how people, organizations, and communities can apply their lessons to safeguard their own futures. The lessons include : Do work that is surprising, social, and scarce (the types of work machines can't do), break your phone addiction with the help of a rubber band, work in an office, treat A.I. like the office gorilla, resist "hustle porn" and efficiency culture and do less, slower Roose's examination of the future rejects the conventional wisdom that in order to compete with machines, we have to become more like them--hyper-efficient, data-driven, code-writing workhorses. Instead, he says, we should let machines be machines, and focus on doing the kinds of creative, inspiring, and meaningful work only humans can do"--- Subjects: Artificial intelligence; Computers and civilization.; Success in business.; Automation;
- Available copies: 1 / Total copies: 1
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