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100 ideas that changed advertising / by Veksner, Simon.;
Includes bibliographical references and index.A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.LSC
Subjects: Advertising; Marketing.; Branding (Marketing);
Available copies: 1 / Total copies: 2
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Mend! : a refashioning manual and manifesto / by Sekules, Kate,author.;
Includes bibliographical references."A guide to the art, history, and politics of visible mending--at once a practical instruction guide for techniques, a statement on the beauty of repairing and reimagining clothes, and a manifesto against fast fashion. Part manifesto, part how-to, this book persuasively calls for a new way of thinking and handling clothes, flying in the face of the supposedly life-changing magic of throwing them away. Kate Sekules's message is simple: If your sweater gets a hole in it, don't discard it--mend it! Changing the way we dress is easier and cheaper than we think, and with enthusiasm and wit, Sekules shows you how to fix your garments and make your wardrobe more interesting with visible mending techniques, and help save the planet (and your soul) in the process.The environmental and human impacts of our clothing consumer habits cannot be overstated. When we continually buy and discard clothes, we are contributing to pollution, exploitation, and the waste of natural resources. Instead, we should be buying less and better, swapping, embracing vintage, and of course, mending. Sharp and incredibly timely, Mend! is a push for a slow fashion revolution in which we stop to think critically about what we buy, where it comes from, who makes it, and what it is doing to the environment, and is simultaneously a fun, crafty manual that will inspire readers to roll up their (freshly mended) sleeves and get creative, share their designs, and form radical creative communities to change closets, lives, and the world"--
Subjects: Instructional and educational works.; Clothing and dress; Clothing and dress;
Available copies: 1 / Total copies: 1
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The art of clear thinking : a stealth fighter pilot's timeless rules for making tough decisions / by Lee, Hasard,author.;
Includes bibliographical references."Based on a career of making high-stakes, split-second decisions as a U.S. fighter pilot, The Art of Clear Thinking teaches readers to apply Hasard Lee's combat-tested techniques in everyday life. The training to become a fighter pilot is among the most competitive and difficult in the world with fewer than one in a thousand succeeding. Pushing a cutting-edge jet to its limits at over 1,000 mph means that every split-second decision can have catastrophic consequences. This extreme environment has forged a group of warriors who for the last fifty years have been considered at the apex of decision-making theory and practice. In The Art of Clear Thinking, Hasard Lee distills what he's learned during his career flying some of the Air Force's most advanced aircraft. With gripping firsthand accounts from his time as a fighter pilot and fascinating turning points throughout history, Hasard reveals powerful decision-making principles that can be used in business and in life, including: * HOW TO LEARN BETTER AND FASTER * CULTIVATING MENTAL TOUGHNESS * DEVELOPING THE SKILLS TO QUICKLY ASSESS, CHOOSE, AND EXECUTE * AND MUCH, MUCH MORE. Hasard has used and taught these techniques across the full spectrum of human endeavors and proven their effectiveness in both the cockpit and the boardroom. Those who have already benefited include CEO's, astronauts, CIA agents, students, parents, and many others. The Art of Clear Thinking is a book that will change how you interact with the world around you"--
Subjects: Decision making.; Problem solving.;
Available copies: 1 / Total copies: 1
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Dogs vs. humans : a showdown of the senses / by Gibeault, Stephanie.; Edlund, Bambi.;
"In showdown of the senses, who do you think would win, dog or human? That is the question being explored in this sense-by-sense look at the ways dogs perceive the world and how it compares to the way we humans do. Over the course of six rounds, the sensory abilities of dogs and humans are playfully pitted against one another, with a final tally provided at the end of each section. . . . The competition comes to a sense-sational conclusion that will please curious readers of both species"--Provided by publisher.
Subjects: Creative nonfiction.; Illustrated works.; Senses and sensation; Dogs; Physiology, Comparative;
Available copies: 0 / Total copies: 1
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Mindful parenting : simple and powerful solutions for raising creative, engaged, happy kids in today's hectic world / by Race, Kristen.;
Includes bibliographical references and index."A mindful approach to parenting that helps children (and their parents) feel happier, healthier, calmer, and less stressed in our frenetic era Rooted in the science of the brain, and integrating cognitive neuroscience and child development, Mindful Parenting is a unique program that speaks directly to today's busy families who make up what Dr. Race calls "Generation Stress." Research has shown that mindfulness practices stimulate the prefrontal cortex of the brain. Regular stimulation of this part of the brain helps us feel happier, healthier, calmer, less anxious, less stressed, and makes it easier for us to concentrate and think clearly--the very behavior we are hoping our children will display. Dr. Race provides: An explanation of the way the brain works and why parents and kids today are more stressed, anxious, and angry than ever before; Practical solutions to the problem: Things parents can do to change brain patterns and create a more relaxed and happier home "Brain Coolers"; Quick tips that can be used in the moment to help families relax, recharge, and create happiness (such as "The Three Breath Hug"). Mindful Parenting understands the realities of raising a family in our fast paced and often-frenetic world and provides hundreds of easy-to-implement solutions, both for parents and their children, to help them manage stress, create peace, and live happier lives"--Provided by publisher.
Subjects: Meditation; Parenting.; Stress management.;
Available copies: 0 / Total copies: 1
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Colorful : a treasure trove of inspiration, influences, and ideas / by Apfel, Iris Barrel,1921-2024,author.;
"In the summer of 2023, as Iris Apfel welcomed her 102nd birthday, she put pen to paper to write this very special project, which Iris called her legacy book. 'This is not a book of secrets-I have no secrets. Sorry to disappoint if that's what you're looking for. I have some good stories, though. And a few ideas. This book is about living, creating, and color. Because creativity and color matter. I don't want you to dress like me or think like me-that's not the idea of this book. I want you to find the colors, confidence, and creative inspiration that reflect you. My life has been filled with love, wonder, and a very deep, incurable curiosity. This book is my treasure trove of inspiration, influences, and ideas: My source. Be brave. Find your source. What makes you happy? -Much love, Iris x' With more than 300 personal photos and adorned with beautiful, unseen fabric patterns from Iris's Old World Weaver's collection, Iris Apfel: Colorful has her incredible energy radiating from every page. Here she shares her creative work, life stories, adventures, and unwavering belief in the essential power of color and creativity on a life well lived."--
Subjects: Biographies.; Autobiographies.; Personal narratives.; Apfel, Iris Barrel, 1921-2024.; Women fashion designers; Women interior decorators; Women textile designers; Color in design.; Creation (Literary, artistic, etc.); Design.; Fashion.;
Available copies: 1 / Total copies: 1
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Makers / by Vo, Young.;
"From the creator of Gibberish, a friendship story about different ways to think and create. It begins with two boys who together dream of sailing across the wide sea. As they grow and both become boatmakers, their differences grow bigger and bigger. One has a wild and fresh imagination, with tons of great ideas; but he has trouble with quality control. The other is meticulous and strives for perfection; but he has trouble finishing even one boat! Only when the two friends reunite can they form a perfect team and reach their hearts' desires"--
Subjects: Picture books.; Friendship; Creative ability; Imagination; Cooperativeness;
Available copies: 0 / Total copies: 1
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Beyond anxiety : curiosity, creativity, and finding your life's purpose / by Beck, Martha Nibley,1962-author.;
"From bestselling author Martha Beck, a new path to overcoming anxiety by awakening the creativity within. We live in an epidemic of anxiety. Most of us assume that the key to overcoming it is to think our way out. And for a while it works. But there is always something that sends us back into the anxious spiral we've been trying to climb out of. In Beyond Anxiety, Dr. Martha Beck explains why anxiety is skyrocketing around you, and likely within you. She also tells you how to not only reduce your anxiety but use it to propel you into a life filled with peace, meaning, and joy. Using a combination of the latest neuroscience as well as her background in sociology and coaching, Beck explains how our brains tend to get stuck in an "anxiety spiral," a feedback system that can increase anxiety indefinitely. To climb out, we must engage different parts of our nervous system -- the parts involved in creativity. Beck provides instructions for engaging the "creativity spiral," in a process that not only shuts down anxiety but leads to innovative problem solving, a sense of meaning and purpose, and joyful, intimate connection with others -- and with the world. The opposite of anxiety, it turns out, is a wonderful new way of life -- one that can calm and inspire us as individuals and help us become a source of healing for everything around us"--
Subjects: Anxiety.; Conduct of life.; Well-being.;
Available copies: 1 / Total copies: 1
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Highlights. [videorecording] / by Dreamscape Media,publisher.; Highlights for Children, Inc.,production company.;
"Do you know what it means to be healthy? Being healthy is more important than you might think, but it can also be fun! Let's watch and learn about healthy living! Highlights has always been an essential part of childhood, inspiring memorable experiences for generations of families. Highlights' "Fun with a Purpose" philosophy has helped kids grow to become their best selves-curious, creative, caring, and confident. Now, your favorite Highlights content is on video-from storybook animations to live-action segments. Watch & Learn! Videos will entertain and engage young kids, while encouraging literacy, self-confidence, and joyful learning!"--Container.G.Closed-captioned for the hearing impaired.DVD ; wide screen presentation.
Subjects: Animated films.; Children's films.; Educational films.; Nonfiction films.; Short films.; Video recordings for the hearing impaired.; Children;
For private home use only.
Available copies: 1 / Total copies: 1
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Beyond Anxiety Curiosity, Creativity, and Finding Your Life's Purpose [electronic resource] : by Beck, Martha.aut; cloudLibrary;
From bestselling author Martha Beck, a new path to overcoming anxiety by awakening the creativity within We live in an epidemic of anxiety. Most of us assume that the key to overcoming it is to think our way out. And for a while it works. But there is always something that sends us back into the anxious spiral we’ve been trying to climb out of. In Beyond Anxiety, Dr. Martha Beck explains why anxiety is skyrocketing around you, and likely within you. She also tells you how to not only reduce your anxiety but use it to propel you into a life filled with peace, meaning, and joy. Using a combination of the latest neuroscience as well as her background in sociology and coaching, Beck explains how our brains tend to get stuck in an “anxiety spiral,” a feedback system that can increase anxiety indefinitely. To climb out, we must engage different parts of our nervous system—the parts involved in creativity. Beck provides instructions for engaging the “creativity spiral,” in a process that not only shuts down anxiety but leads to innovative problem solving, a sense of meaning and purpose, and joyful, intimate connection with others—and with the world. The opposite of anxiety, it turns out, is a wonderful new way of life—one that can calm and inspire us as individuals and help us become a source of healing for everything around us.
Subjects: Electronic books.; Inspiration & Personal Growth; Spirituality; Motivational & Inspirational;
© 2025., Penguin Publishing Group,
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