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Branding : a very short introduction / by Jones, Robert,1957 August 31-;
Includes bibliographical references, Internet addresses and indexIn this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.LSC
Subjects: Branding (Marketing); Brand name products.;
Available copies: 1 / Total copies: 1
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How to save a life : the inside story of Grey's anatomy / by Rice, Lynette,1962-author.;
Includes bibliographical references and index."The first inside story of one of TV's most popular and beloved dramas, Grey's Anatomy. More than 15 years after its premiere, Grey's Anatomy remains one of the most beloved dramas on television and ABC's most important property. It continues to win its time slot and has ranked in the Top 20 most watched shows in primetime for most of its 17-season run. It currently averages more than 9 million viewers each week. More than that, it's been a cultural touchstone. It introduced the unique voice and vision of Shonda Rhimes, it made Ellen Pompeo, Sandra Oh and T.R. Knight household names, and injected words and phrases into the cultural lexicon like "McDreamy," "seriously," and "you're my person." And the behind-the-scenes drama has always been just as juicy as what was happening in front of the camera, from the high-profile firing of Isaiah Washington to Katherine Heigl's fall from grace and Patrick Dempsey's shocking death episode. The show continued to hemorrhage key players, but the beloved hospital series never skipped a beat. Lynette Rice's How to Save A Life takes a totally unauthorized deep dive into the show's humble start, while offering exclusive intel on the behind-the-scenes culture, the most heartbreaking departures and the more polarizing plotlines"--
Subjects: Grey's anatomy (Television program);
Available copies: 1 / Total copies: 1
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Call me Indian : from the trauma of residential school to becoming the NHL's first treaty Indigenous player / by Sasakamoose, Fred,1933-author.; Masters, Meg,author.;
"Trailblazer. Residential school survivor. First Indigenous player in the NHL. All of these descriptions are true--but none of them tell the whole story. Fred Sasakamoose suffered abuse in a residential school for a decade before becoming one of 125 players in the most elite hockey league in the world--and has been heralded as the first Canadian Indigenous player with Treaty status in the NHL. He made his debut with the 1954 Chicago Black Hawks on Hockey Night in Canada and taught Foster Hewitt how to correctly pronounce his name. Sasakamoose played against such legends as Gordie Howe, Jean Beliveau, and Maurice Richard. After twelve games, he returned home. When people tell Sasakamoose's story, this is usually where they end it. They say he left the NHL after only a dozen games to return to the family and culture that the Canadian government had ripped away from him. That returning to his family and home was more important to him than an NHL career. But there was much more to his decision than that. Understanding Sasakamoose's decision to return home means grappling with the dislocation of generations of Indigenous Canadians. Having been uprooted once, Sasakamoose could not endure it again. It was not homesickness; a man who spent his childhood as "property" of the government could not tolerate the uncertainty and powerlessness of being a team's property. Fred's choice to leave the NHL was never as clear-cut as reporters have suggested. And his story was far from over. He continued to play for another decade in leagues around Western Canada. He became a band councillor, served as Chief, and formed athletic programs for kids. He paved a way for youth to find solace and meaning in sports for generations to come. This isn't just a hockey story; Sasakamoose's groundbreaking memoir intersects Canadian history and Indigenous politics, and follows his journey to reclaim pride in an identity that had previously been used against him."-- Provided by publisher.
Subjects: Biographies.; Autobiographies.; Sasakamoose, Fred, 1933-; Hockey players; Native hockey players; Cree; First Nations;
Available copies: 0 / Total copies: 1
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Our dogs, ourselves : the story of a singular bond / by Horowitz, Alexandra,author.;
Includes bibliographical references and index.We keep dogs and are kept by them. We love dogs and (we assume) we are loved by them. We buy them sweaters, toys, shoes; we are concerned with their social lives, their food, and their health. The story of humans and dogs is thousands of years old but is far from understood. In Our Dogs, Ourselves, Alexandra Horowitz explores all aspects of this unique and complex interspecies pairing. As Horowitz considers the current culture of dogdom, she reveals the odd, surprising, and contradictory ways we live with dogs. We celebrate their individuality but breed them for sameness. Despite our deep emotional relationships with dogs, legally they are property to be bought, sold, abandoned, or euthanized as we wish. Even the way we speak to our dogs is at once perplexing and delightful. In thirteen thoughtful and charming chapters, Our Dogs, Ourselves affirms our profound affection for this most charismatic of animals-- and opens our eyes to the companions at our sides as never before.
Subjects: Dog owners.; Dogs.; Human-animal relationships.;
Available copies: 1 / Total copies: 1
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Embrace fearlessly the burning world : essays / by Lopez, Barry Holstun,1945-2020,author.; Solnit, Rebecca,writer of introduction.; Lopez, Barry Holstun,1945-2020.Essays.Selections.;
"This collection represents part of the enduring legacy of Barry Lopez, hailed as a 'national treasure' (Outside) and "one of our finest writers" (Los Angeles Times Book Review) when he died in December 2020. An ardent steward of the land, fearless traveler, and unrivaled observer of nature and culture in all its forms, Lopez lost much of the Oregon property where he had lived for over fifty years when it was consumed by wildfire, likely caused by climate change. Fortunately, some of his papers survived, including four never-before published pieces that are gathered here, along with essays written in the final years of his life; these essays appear now for the first time in book form. Written in his signature observant and vivid prose, these essays offer an autobiography in pieces that a reader can assemble while journeying with Lopez along his many roads. They unspool memories at once personal and political, including tender, sometimes painful stories from Lopez's childhood in New York City and California; reports from the field as he accompanies scientists on expeditions to study animals; travels to Antarctica and some of the most remote places on earth; and to life in his own backyard, adjacent to a wild, racing river. He reflects on those who taught him: the Indigenous elders and scientific mentors who sharpened his eye for the natural world--an eye that, as the reader comes to see, missed nothing. And with striking poignancy and searing candor, he confronts the challenges of his last years as he contends with the knowledge of his mortality, as well as with the dangers the Earth-and all of its people--are facing"--
Subjects: Biographies.; Essays.; Travel writing.; Personal narratives.; Lopez, Barry Holstun, 1945-2020; American essays.;
Available copies: 1 / Total copies: 1
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Things past telling : a novel / by Williams, Sheila(Sheila J.),author.;
"Things Past Telling is a remarkable historical epic that charts one unforgettable woman's journey across an ocean of years as vast as the Atlantic that will forever separate her from her homeland. Born in West Africa in the mid-eighteenth century, Maryam Prescilla Grace--a.k.a "Momma Grace" will live a long, wondrous life marked by hardship, oppression, opportunity, and love. Though she will be "gifted" various names, her birth name is known to her alone. Over the course of 100-plus years, she survives capture, enslavement by several property owners, the Atlantic crossing when she is only eleven years of age, and a brief stint as a pirate's ward, acting as both a spy and a translator. Maryam learns midwifery from a Caribbean-born wise woman, whose "craft" combines curated techniques and medicines from African, Indigenous, and European women. Those midwifery skills allow her to sometimes transcend the racial and class barriers of her enslavement, as she walks the razor's edge trying to balance the lives and health of her own people with the cruel economic mandates of the slave holders, who view infants born in bondage not as flesh-and-blood children but as investment property. Throughout her triumphant and tumultuous life Maryam gains and loses her homeland, her family, her culture, her husband, her lovers, and her children. Yet as the decades pass, this tenacious woman never loses her sense of self. Inspired by a 112-year-old woman the author discovered in an 1870 U.S. Federal census report for Ohio, loosely based on the author's real-life female ancestors, spanning more than a hundred years, from the mid-eighteen-century to the end of America's Civil War, and spanning across the globe, from what is now southern Nigeria to the islands of the Caribbean to North America and the land bordering the Ohio River, Things Past Telling is a breathtaking story of a past that lives on in all of us, and a life that encompasses the best--and worst--of our humanity."--
Subjects: Historical fiction.; Novels.; Epic fiction.; African American women; African Americans; Midwives; Slaves; Women;
Available copies: 1 / Total copies: 1
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Nerd : adventures in fandom from this universe to the multiverse / by Phillips, Maya,1990-author.;
Includes bibliographical references."In the vein of You're Never Weird on the Internet (Almost) and Black Nerd Problems, this witty, incisive essay collection from New York Times critic at large Maya Phillips explores race, religion, sexuality, and more through the lens of her favorite pop culture fandoms. From the moment Maya Phillips saw the opening scroll of Star Wars, Episode V: The Empire Strikes Back, her childhood changed forever. Her formative years were spent loving not just the Star Wars saga, but superhero cartoons, anime, Buffy the Vampire Slayer, Harry Potter, Tolkien, and Doctor Who--to name just a few. As a critic at large at The New York Times, Phillips has written extensively on theater, poetry, and the latest blockbusters--with her love of some of the most popular and nerdy fandoms informing her career. Now, she analyzes the mark these beloved intellectual properties leave on young and adult minds, and what they teach us about race, gender expression, religion, and more--especially as fandom becomes more and more mainstream. Spanning from the 90s through to today, Nerd is a collection of cultural criticism essays through the lens of fandom for everyone from the casual Marvel movie watcher to the hardcore Star Wars expanded universe connoisseur. It's for anyone who's ever wondered where they fit into the narrative or if they can be seen as a hero--even of their own story"--
Subjects: Essays.; Fans (Persons); Popular culture; Television;
Available copies: 1 / Total copies: 1
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Kingdom of lies : unnerving adventures in the world of cybercrime / by Fazzini, Kate,author.;
Includes bibliographical references and index.In the tradition of Michael Lewis and Tom Wolfe, a fascinating and frightening behind-the-scenes look at the interconnected cultures of hackers, security specialists, and law enforcement. A 19-year-old Romanian student stumbles into a criminal ransomware ring in her village. Soon she is extorting Silicon Valley billionaires for millions--without knowing the first thing about computers. A veteran cybersecurity specialist has built a deep network of top notch hackers in one of the world's largest banks. But then the bank brings in a cadre of ex-military personnel to "help." A cynical Russian only leaves his tiny New Jersey apartment to hack sports cars at a high performance shop in Newark. But he opens his door to a consultant who needs his help. A hotel doorman in China once served in the People's Army, stealing intellectual property from American companies. Now he uses his skills to build up a private side-business selling the data he takes from travelers to Shanghai's commercial center. Kingdom of Lies follows the intertwined stories of cybercriminals and ethical hackers as they jump from criminal trend to criminal trend, crisis to crisis. A cybersecurity professional turned journalist, Kate Fazzini illuminates the many lies companies and governments tell us about our security, the lies criminals tell to get ahead, and the lies security leaders tell to make us think they are better at their jobs than they are.
Subjects: True crime stories.; Computer crimes.; Hackers.;
Available copies: 1 / Total copies: 1
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True believer : the rise and fall of Stan Lee / by Riesman, Abraham,author.;
Includes bibliographical references and index."The definitive, revelatory biography of Marvel Comics creator Stan Lee, an artist and entrepreneur who reshaped global pop culture at a steep personal cost. Stan Lee-born Stanley Martin Lieber in 1922-is one of the most beloved and influential entertainers to emerge from the twentieth century. He served as editor in chief of Marvel Comics for three decades and, in that time, launched more pieces of internationally recognizable intellectual property than anyone other than Walt Disney: Spider-Man, the Avengers, the X-Men, Black Panther, the Incredible Hulk, Iron Man, Thor ... the list seems to never end. On top of that, his carnival-barker marketing prowess more or less single-handedly saved the comic-book industry and superhero fiction. Without him, the global entertainment industry would be wildly different-and a great deal poorer. But Lee's unprecedented career was also pitted with spectacular failures, controversy, and bitter disputes. Lee was dogged by accusations from his longtime collaborators Jack Kirby and Steve Ditko over who really created Marvel's signature characters-icons for whom Lee had always been suspected of taking more than his due share of credit. A major business venture, Stan Lee Media, resulted in stock manipulation, bankruptcy, and criminal charges. And in his final years, after the death of his beloved wife, Joan, rumors swirled that Lee was a virtual prisoner in his own home, issuing cryptic video recordings as a battle to control his fortune and legacy ensued. Abraham Riesman is a veteran culture reporter who has conducted extensive new interviews and research, turning up never-before-published revelations about Lee's life and work. Lee's most famous motto was: "With great power comes great responsibility." True Believer chronicles every triumph and every misstep of an extraordinary life, and leaves it to readers to decide whether Lee lived up to the responsibilities of his own talent"--
Subjects: Biographies.; Lee, Stan, 1922-2018.; Cartoonists;
Available copies: 1 / Total copies: 1
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A walk around the block : stoplight secrets, mischievous squirrels, manhole mysteries & other stuff you see every day (and know nothing about) / by Carlsen, Spike,1952-author.;
Includes bibliographical references."On his regular walk one morning, Spike Carlsen realized there was an entire world outside his front door that he knew nothing about. How does that fire hydrant work, he wondered? Why are street lights shining more brightly than ever before? And, on a more personal level, why does an easy stroll around the neighborhood always leave him feeling more creative and spry, better able to take on the day? A simple walk around the block set Carlsen off on an investigative journey to discover everything he could about every thing we take for granted in our everyday life, from manhole covers and recycling bins to pedestrian crossings and bike lanes. Leading readers on a spirited adventure through his hometown, and other environs, Carlsen explains with wit and erudition the engineering marvels, unheralded utilities, and secret economic and health benefits hiding in plain sight. Like how the addition of a front porch reduces crime and increases property value. And how planting a $10 boulevard tree cuts air-conditioning costs by 20 percent, while generating approximately $30,000 worth of oxygen and $31,000 worth of erosion control. Or how a simple walk, in addition to reduce your chances of a stroke (20 percent), cardiovascular disease (30 percent), and broken bones (40 percent), can increase creativity by 60 percent. Engaging, entertaining, and informative, A walk around the block is a narrative celebration of all the seemingly random stuff we encounter at any given moment"--
Subjects: Curiosities and wonders.; Material culture.; Recreation.; Inventions.; Questions and answers.;
Available copies: 1 / Total copies: 1
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