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Everything I know about marketing I learned from Google / by Goldman, Aaron,1978-;
Includes bibliographical references, Internet addresses and index.LSC
Subjects: Google.; Internet marketing.; Marketing.;
© c2011., McGraw-Hill,
Available copies: 0 / Total copies: 1
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How Google works / by Schmidt, Eric,1955 April 27-; Eagle, Alan.; Rosenberg, Jonathan.;
Includes bibliographical references and index.
Subjects: Google (Firm); Internet industry;
Available copies: 1 / Total copies: 1
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Google Workspace for dummies / by McFedries, Paul,author.;
"Google Workspace For Dummies is here to show you the tips and tricks for upping your productivity with Google's cloud-based software suite. This book includes jargon-free instructions on using Gmail, Calendar, Docs, Sheets, Drive, Chat, and Meet. You'll learn about the AI features, updated security, compatibility with other apps, picture-in-picture capability for video meetings, and beyond. Plus, you'll get info on Google's Forms and Notes feature that makes it simple to gather and share data and stay up-to-date with your team. It's easier than ever to collaborate securely in the cloud, thanks to this Dummies book."--
Subjects: Google Apps.; Application software.; Cloud computing.;
Available copies: 1 / Total copies: 1
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Entrepreneur magazine's ultimate guide to Google AdWords : access 1 billion people in 10 minutes, double your website traffic overnight, build a profitable ad campaign today--from scratch / by Marshall, Perry S.; Rhodes, Mike,1970-; Todd, Bryan.;
LSC
Subjects: Google AdWords.; Internet advertising.; Web search engines.;
Available copies: 1 / Total copies: 1
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Work rules! : insights from inside Google that will transform how you live and lead / by Bock, Laszlo.;
Includes bibliographical references and index."We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto with the potential to change how we work and live. Drawing on the latest research in behavioral economics and with a profound grasp of human psychology, Bock also provides teaching examples from a range of industries -- including companies that are household names but hideous places to work, and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into delightfully counterintuitive principles that are easy to put into action, whether you're a team of one or a team of thousands. Cleaving the knot of conventional management, some lessons from WORK RULES! include: Take away managers' power over employees, Learn from your best employees - and your worst, Only hire people who are smarter than you are, no matter how long it takes to find them, Pay unfairly (it's fairer!), Don't trust your gut: use data to predict and shape the future, Default to open: be transparent, and welcome feedback, If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do"--Provided by publisher.
Subjects: Google (Firm); Corporate culture.; Leadership.; Management.;
Available copies: 1 / Total copies: 1
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Sideways : the city Google couldn't buy / by O'Kane, Josh,author.;
Includes bibliographical references and index."From the Globe and Mail tech reporter who revealed countless controversies while following the Sidewalk Labs fiasco in Toronto, an uncompromising investigation into the bigger story and what the Google sister company's failure there reveals about Big Tech, data privacy and the monetization of everything. When former New York deputy mayor Dan Doctoroff landed in Toronto, promising a revolution in better living through technology, the locals were starstruck. In 2017 a small parcel of land on the city's woefully underdeveloped lakeshore was available for development, and with Google co-founder Larry Page and his trusted chairman Eric Schmidt leaning into Sidewalk Labs' pitch for the long-forsaken property--with Doctoroff as the urban-planning company's CEO--Sidewalk's bid crushed the competition. But as soon as the bid was won, cracks appeared in the partnership between Doctoroff's team and Waterfront Toronto, the government-sponsored organization behind the contest. There were hundreds more acres of undeveloped former port lands nearby that kept creeping into conversation with Sidewalk, and more questions were emerging than answers about how much the public would actually benefit from the Alphabet-owned company's vision for the high-tech neighbourhood--and the data it could harvest from the people living there. Alarm bells began ringing in the city's corridors of power and activism. To Torontonians accustomed to big promises with little follow-through, the fiasco that unfolded seemed at first like just another city-building sideshow. But the pained battle to reel in the power of Sidewalk Labs became a crucible moment in the worldwide battle for privacy rights and against the extension of Big Tech's digital might into the physical world around us. With extensive contacts on all sides of the debacle, O'Kane tells a story of global consequence fought over a small, forgotten parcel of mud and pavement, taking readers from California to New York to Toronto to Berlin and back again. In the tradition of extraordinary boardroom dramas like Bad Blood and Super Pumped, Sideways vividly recreates the corporate drama and epic personalities in this David-and-Goliath battle that signalled to the world that all may not be lost in the effort to contain the rapidly growing power of Big Tech"--
Subjects: Google (Firm); City planning; Data privacy; Privacy, Right of; Technology; Waterfronts; Technology;
Available copies: 1 / Total copies: 1
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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / by Galloway, Scott,author.;
Includes bibliographical references and index.The acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts.
Subjects: Amazon.com (Firm); Apple Computer, Inc.; Facebook (Firm); Google (Firm); Computer industry; Internet industry; Electronic commerce; Branding (Marketing);
Available copies: 1 / Total copies: 1
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Home automation with Raspberry Pi : projects using Google Home, Amazon Echo, and other intelligent personal assistants / by Norris, Donald(Electrical engineer),author.;
Gain the skills needed to create a hi-tech home--affordably and easily This hands-on guide shows, step by step, how to use the powerful Raspberry Pi for home automation. Written in an easy-to-follow style, the book features DIY projects for Amazon Echo, Google Home, smart lightbulbs and thermostats, and more. Home Automation with Raspberry Pi: Projects Using Google Home, Amazon Echo, and Other Intelligent Personal Assistants lays out essential skills for hobbyists and makers of all ages and experience levels. You will discover how to build gadgets that can work in conjunction with--or in some cases replace--commercially available smart home products. Inside, you'll learn how to: Design and build custom home automation devices Interface a Google Home device to your Raspberry Pi Connect Google Voice Assistant to RasPi Incorporate GPIO control using the Amazon Echo Navigate home automation operating systems Use Z-Wave in your RasPi HA projects Apply fuzzy logic techniques to your projects Work with sensors and develop home security systems Utilize two open-source AI applications, Mycroft and Picroft Tie your projects together to create an integrated home automation system.
Subjects: Raspberry Pi (Computer); Home automation.;
Available copies: 1 / Total copies: 1
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Supremacy : AI, ChatGPT, and the race that will change the world / by Olson, Parmy,author.;
Includes bibliographical references and index."In November of 2022, a webpage was posted online with a simple text box. It was an AI chatbot called ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world's two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive -- until now. In Supremacy, Olson, tech writer at Bloomberg, tells the astonishing story of the battle between these two AI firms, their struggles to use their tech for good, and the hazardous direction they could go as they serve two tech monopolies whose power is unprecedented in history. The story focuses on the continuing rivalry of two key CEOs at the center of it all, who cultivated a religion around their mission to build god-like super intelligent machines: Sam Altman, CEO of OpenAI, and Demis Hassabis, the CEO of DeepMind. Supremacy sharply alerts readers to the real threat of artificial intelligence that its top creators are ignoring: the profit-driven spread of flawed and biased technology into industries, education, media and more. With exclusive access to a network of high-ranking sources, Parmy Olson uses her 13 years of experience covering technology to bring to light the exploitation of the greatest invention in human history, and how it will impact us all"--
Subjects: Biographies.; Personal narratives.; Altman, Sam, 1985-; Hassabis, Demis, 1976-; Google DeepMind (Firm); OpenAI (Firm); ChatGPT.; Artificial intelligence;
Available copies: 1 / Total copies: 1
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The internship [videorecording (BLURAY)] / by Brener, Josh.; Byrne, Rose.; Levy, Shawn,1968-; Mandvi, Aasif.; Minghella, Max.; O'Brien, Dylan.; Vaughn, Vince.; Wilson, Owen,1968-; 20th Century Fox Home Entertainment, Inc.;
Music by Christophe Beck ; director of photography, Jonathan Brown ; editede by Dean Zimmerman.Vince Vaughn, Owen Wilson, Rose Byrne, Aasif Mandvi, Max Minghella, Josh Brener, Dylan O'Brien.Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But, gaining entrance to this utopia is only half the battle. Now they must compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention.Canadian Home Video Rating: PG.Blueray.
Subjects: Google (Firm); Career development; College students; Comedy films.; Feature films.; Internship programs; Male friendship; Video recordings for the hearing impaired.;
© c2013., 20th Century Fox,
Available copies: 0 / Total copies: 1
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