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How to Start a Career in Digital and Web Analytics. by PACKT Publishing (Firm),dst; Kanopy (Firm),dst;
Originally produced by PACKT Publishing in 2020.Companies such as Facebook, Amazon, and Google spend large amounts of money on digital marketing to spread the word about their products and to build brand loyalty. Apart from big companies, small companies too are following the trend and spending money on websites, search advertising, social media advertising, and email campaigns. With this surge in digital marketing, the work of data and digital analysts has become more important than ever. This video course recommended by the Digital Analytics Associations Chairman and Executive Director will show you how you can kickstart your career in digital analytics.The course starts with an introduction to digital analytics and the various roles available in digital analytics. Next, you’ll delve into technical roles such as optimization and experimentation roles, which will help you to understand the responsibilities of each role in detail. You’ll also explore the career path of a digital analyst and how to scale it. Moving ahead, you’ll learn about the skills and resources needed to become an expert in the field of digital analytics. Toward the end, you’ll discover the pros and cons of working for different companies and explore tips and techniques for finding a digital analyst job. By the end of this course, you’ll have become familiar with the field of digital analytics and the responsibilities of a digital analyst and you’ll be able to start out successfully in the field of web and digital analytics.Mode of access: World Wide Web.
Subjects: Education films.; Science.; Technical education.; Instructional films.; Computer science.;
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Rediscovering travel : a guide for the globally curious / by Kugel, Seth,author.;
Includes bibliographical references.In his insightful and fun book, Kugel, former New York Times "Frugal Traveler" columnist, takes on the increasingly commercial and technological aspects of 21st-century travel. His advice will stimulate travelers' curiosity while rescuing a sense of adventure that has been eclipsed by technology and corporate tourism. Kugel bemoans the spawning of neighborhoods that have become "cultural amusement parks" brought on by the exploding business of apartment rental services in cities around the globe. Kugel stresses the benefits of traveling inexpensively: more trips can be taken, and travelers will be closer to the everyday life and will have more opportunities for discovering intriguing people, tasty food, and exhilarating sites. He admits that technology and travel media have made traveling "easier, faster, and cheaper" but cautions against overuse of online resources such as hotel and restaurant reviews, Google Maps, and GPS ("Studies show that drivers using GPS to get somewhere don't pay attention to their surroundings and thus have more trouble finding their way back"). Although Kugel acknowledges that the travel industry will always be necessary "to transport people to their destinations," he believes that adventurous souls will have more luck finding inspiration, personalization, and self-discovery with "just a tiny push toward less-planned travel experiences." Kugel's advice for discovery-filled travel is thought-provoking and surprisingly simple.
Subjects: Kugel, Seth; Tourism.; Travel.;
Available copies: 1 / Total copies: 1
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Dirt is good : the advantage of germs for your child's developing immune system / by Gilbert, Jack,1977-; Knight, Rob(Researcher); Blakeslee, Sandra.;
Includes bibliographical references."From two of the world's top scientists and one of the world's top science writers (all parents), Dirt Is Good is a Q&A-based guide to everything you need to know about kids & germs. "Is it OK for my child to eat dirt?" That's just one of the many questions authors Jack Gilbert and Rob Knight are bombarded with every week from parents all over the world. They've heard everything from "My two-year-old gets constant ear infections. Should I give her antibiotics? Or probiotics?" to "I heard that my son's asthma was caused by a lack of microbial exposure. Is this true, and if so what can I do about it now?" Google these questions, and you'll be overwhelmed with answers. The internet is rife with speculation and misinformation about the risks and benefits of what most parents think of as simply germs, but which scientists now call the microbiome : the combined activity of all the tiny organisms inside our bodies and the surrounding environment that have an enormous impact on our health and well-being. Who better to turn to for answers than Drs. Gilbert and Knight, two of the top scientists leading the investigation into the microbiome--an investigation that is producing fascinating discoveries and bringing answers to parents who want to do the best for their young children. Dirt Is Good is a comprehensive, authoritative, accessible guide you've been searching for"--Provided by publisher.LSC
Subjects: Human body; Immune system.; Children;
Available copies: 1 / Total copies: 1
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Streampunks : YouTube and the rebels remaking media / by Kyncl, Robert,author.; Peyvan, Maany,author.;
"An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world"--
Subjects: YouTube (Electronic resource); Digital media; Internet entertainment.; Internet videos; Mass media.; Streaming technology (Telecommunications); Webcasting.;
Available copies: 1 / Total copies: 1
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Canadians who innovate : the trailblazers and ideas that are changing the world / by O'Reilly Runte, Roseann,author.;
"From saving lives to saving harvests, From discovering ancient diamonds to identifying the first exo-planet, From driverless cars to quantum computers, From Nobel laureates to your next-door neighbor, This book offers uplifting stories of innovative Canadians. Canadians Who Innovate includes two Nobel laureates, an astronaut, extraordinary business leaders, the godfathers of artificial intelligence, and top quantum experts, including the inventor of what may be the next quantum computer. It features profiles of the first director of engineering at Google, who is now working on nuclear fusion; a medical researcher who communicates on TikTok about the efficacy and potential for RNA vaccine technology; and a PhD in nuclear physics who has twice won the Scotiabank Giller Prize. Meet the linguist who works with Indigenous people to make online dictionaries, an internationally consulted specialist on migration, an agri-tech investor, a world specialist on permafrost, and the expert in systems and number theory who has a way to fix health care. And don't forget the engineer who grew human cells on apples, a feat that is leading to the creation of replacement organs that do not require donor -- not to be confused with the aerospace technology developer who created a tethering system to clean up space debris and a 3-D printer that prints biological tissue. Featuring brilliant thinkers from coast to coast to coast, and others from around the world who now call Canada home, Canadians Who Innovate paints a promising picture of a cleaner, healthier, more innovative future for us all."--
Subjects: Biographies.; Personal narratives.; Inventions; Inventors; Technological innovations;
Available copies: 1 / Total copies: 1
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Don't trust your gut : using data to get what you really want in life / by Stephens-Davidowitz, Seth,author.;
Includes bibliographical references and index."In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. We consult friends and family, make sense of confusing "expert" advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement-such as who we marry, how to date, where to live, what makes us happy-based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this. Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works-whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better."
Subjects: Self-help publications.; Big data; Data mining; Decision making;
Available copies: 1 / Total copies: 1
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The power of one : how I found the strength to tell the truth and why I blew the whistle on Facebook / by Haugen, Frances,author.;
"The inside story of one woman's quest to bring transparency and accountability to Big Tech, by the Facebook whistleblower who is determined to help us all retake control of our lives. In 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of pages of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook knew it had accidentally changed its algorithm to reward extremism and refused to fix it; it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young women, and more. But how was it that Haugen was the only employee at the company who dared to step forward? The answer to that question is an inspiring tale of one young woman's life and the choices she made. From an isolated childhood in Iowa to an unaccredited college, to one among the few women at Google in its heyday, Frances Haugen learned how to focus on what mattered, and to ignore her critics. To harness the strength of standing in the truth. The Power of One is equally inspiring--the story of a woman who went against the grain, again and again, and changed the world--and horrifying, as the culture and practices of Facebook are brought into the bright light of day, for the first time."--
Subjects: Biographies.; Personal narratives.; Haugen, Frances.; Facebook (Firm); Facebook (Electronic resource); Online social networks; Whistle blowers; Whistle blowing.;
Available copies: 1 / Total copies: 1
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Knowing what we know : the transmission of knowledge, from ancient wisdom to modern magic / by Winchester, Simon,author.;
Includes bibliographical references and index."With the advent of the internet, any topic we want to know about is instantly available with the touch of a smartphone button. With so much knowledge at our fingertips, what is there left for our brains to do? At a time when we seem to be stripping all value from the idea of knowing things--no need for math, no need for map-reading, no need for memorization--are we risking our ability to think? As we empty our minds, will we one day be incapable of thoughtfulness? Addressing these questions, Simon Winchester explores how humans have attained, stored, and disseminated knowledge. Examining such disciplines as education, journalism, encyclopedia creation, museum curation, photography, and broadcasting, he looks at a whole range of knowledge diffusion--from the cuneiform writings of Babylon to the machine-made genius of artificial intelligence, by way of Gutenberg, Google, and Wikipedia to the huge Victorian assemblage of the Mundanaeum, the collection of everything ever known, currently stored in a damp basement in northern Belgium. Studded with strange and fascinating details, Knowing What We Know is a deep dive into learning and the human mind. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom? Does Rene Descartes's Cogito, ergo sum--'I think therefore I am,' the foundation for human knowledge widely accepted since the Enlightenment--still hold? And what will the world be like if no one in it is wise?"--
Subjects: Information behavior.; Knowledge, Sociology of.; Thought and thinking.; Information technology; Technology;
Available copies: 1 / Total copies: 1
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Knowing what we know [text (large print)] : the transmission of knowledge, from ancient wisdom to modern magic / by Winchester, Simon,author.;
Includes bibliographical references."With the advent of the internet, any topic we want to know about is instantly available with the touch of a smartphone button. With so much knowledge at our fingertips, what is there left for our brains to do? At a time when we seem to be stripping all value from the idea of knowing things--no need for math, no need for map-reading, no need for memorization--are we risking our ability to think? As we empty our minds, will we one day be incapable of thoughtfulness? Addressing these questions, Simon Winchester explores how humans have attained, stored, and disseminated knowledge. Examining such disciplines as education, journalism, encyclopedia creation, museum curation, photography, and broadcasting, he looks at a whole range of knowledge diffusion--from the cuneiform writings of Babylon to the machine-made genius of artificial intelligence, by way of Gutenberg, Google, and Wikipedia to the huge Victorian assemblage of the Mundanaeum, the collection of everything ever known, currently stored in a damp basement in northern Belgium. Studded with strange and fascinating details, Knowing What We Know is a deep dive into learning and the human mind. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom? Does Rene Descartes's Cogito, ergo sum--'I think therefore I am,' the foundation for human knowledge widely accepted since the Enlightenment--still hold? And what will the world be like if no one in it is wise?"--
Subjects: Large print books.; Information behavior.; Knowledge, Sociology of.; Thought and thinking.; Information technology; Technology;
Available copies: 1 / Total copies: 1
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You can't catch me / by McKenzie, Catherine,author.;
"Assumed identities. A con game. Unwitting victims. Recently fired from her investigative journalism job for plagiarism, Jessica Williams is looking for a break from the constant press coverage-and potential new coverage of her past as a noted cult survivor. She decides to escape for a week to a resort in Mexico boasting no connections to the outside world. While waiting at the airport for her flight, she encounters a woman with the same name, who she dubs Jessica Two. Drawn together by the coincidence, they play a game of twenty questions to see what other similarities they share, and exchange contact information. A week later, Jessica returns home and is bombarded with alerts that there have been large cash withdrawals from her bank account. Security footage from the bank confirms her suspicions-Jessica Two has stolen her money. She goes to the police, but soon realizes that the crime is a low priority to them. Frustrated, shemeets up with her old friend, Liam, an investigator who helped her escape the cult. When Liam and Jessica Google "Jessica Williams," they get thousands of hits-Jessica was the most popular girl's name in 1985 and the name Williams is almost as ubiquitous as Smith. But Jessica is determined to catch the imposter, and writes a Facebook post hoping to chase down more people with the same name. When she gets a number of responses, she sets in motion a plan to catch the thief. But then Jessica begins to receive threatening messages. Filled with incredible twists and turns, You Can't Catch Me is a tantalizing, character-driven exploration of how far people will go to get revenge."--
Subjects: Thrillers (Fiction); Psychological fiction.; Identity theft; Women journalists; Cults; Revenge;
Available copies: 1 / Total copies: 1
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