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The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / by Bly, Robert W.;
Includes bibliographical references (pages 327-328) and index.Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index."Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.LSC
Subjects: Marketing; Small business;
Available copies: 1 / Total copies: 1
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The decline and fall of the human empire : why our species is on the edge of extinction / by Gee, Henry,1962-author.;
Includes bibliographical references and index."By the award-winning author of A (Very) Short History of Life on Earth: a history of humanity on the brink of decline. We are living through a period that is unique in human history. For the first time in more than ten thousand years, the rate of human population growth is slowing down. In the middle of this century population growth will stop, and the number of people on Earth will start to decline-fast. In this provocative book, award-winning science writer Henry Gee offers a concise, brilliantly-told history of our species--and argues that we are on a rapid, one-way trip to extinction. The Decline and Fall of the Human Empire narrates the dramatic rise of humanity, how a scattered range of small groups across several continents eventually inbred, interacted, fought, established stable communities and food supplies, and began the process of dominating the planet. The human story is relatively brief-the oldest fossils of H. Sapiens date to approximately 300,000 years ago-yet the spread of our species has been unstoppable ... until recently. As Gee demonstrates, our population has peaked, and is declining; our environment is becoming inimical to human life in many locations; our core resources of water, arable land, and air are diminishing; and new diseases, simmering conflicts, and ambiguous technologies threaten our collective health. Can we still change our course? Or is our own extinction inevitable? There could be a way out, but the launch window is narrow. Unless Homo sapiens establishes successful colonies in space within the next two centuries, our species is likely to stay earthbound and will have vanished entirely within another ten thousand years, bringing the seven-million-year story of the human lineage to an end. With assured narration, dramatic stories, and his signature sprightly humor, Henry Gee envisions new opportunities for the future of humanity--a future that will reward facing challenges with ingenuity, foresight, and cooperation"--
Subjects: Human beings; Human evolution.; Philosophical anthropology.;
Available copies: 1 / Total copies: 1
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The summer Canada burned : the wildfire season that shocked the world / by Zurowski, Monica,editor,author.;
"The Summer Canada Burned tells the dramatic story of Canada's wildfires in 2023-a story that provides a case study of the changing climate and its impacts on our environment. It reflects evolving attitudes about approaches to wildfires and the role all people can play in prevention. Most importantly, however, the story of Canada's wildfires is a story of loss and of survival. From the ashes, people rise, communities rebuild and seeds of new growth sprout."--
Subjects: Wildfires; Wildfires; Wildfires;
Available copies: 1 / Total copies: 1
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Loving you is hurting me : a new approach to healing trauma bonds and creating authentic connection / by Copley, Laura,author.;
Includes bibliographical references and index."Heal your emotional wounds, get unstuck, and get into healthy, loving, intimate relationships. At the core of most toxic relationships is a painful trauma wound desperate to be healed. As a licensed professional counselor and trauma researcher, Dr. Laura Copley often found herself disturbed by the stigma that her profession puts on trauma survivors who are in these toxic bonds, often too quickly labeling them as victims or abusers and blaming them for their troubled relationships. But trauma survivors try to navigate romantic relationships in the only way they know how-fearfully and painfully. Too often, survivors of trauma are left feeling hopeless, exiled from normal social interactions, and destined for heartbreak in any relationship they attract. Through her work with clients, and her own experiences, Dr. Copley developed a roadmap for healing the toxic emotions that come from being bonded by trauma in relationships. In Loving You is Hurting Me, Dr. Copley guides you through your trauma origins and into a life rich with meaning, loving connection, and inspiration. Drawing from groundbreaking science on trauma and its effects on the body, and from her own practice including a decade's worth of research on trauma and intimacy, Dr. Copley presents an experiential and transformative approach unlike any other. Her program transforms your trauma bond into deep connection with the self and safe intimacy with others"--
Subjects: Interpersonal relations; Intimacy (Psychology);
Available copies: 1 / Total copies: 1
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Innovation in real places : strategies for prosperity in an unforgiving world / by Breznitz, Dan,author.;
Includes bibliographical references and index."Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon Valley model of growth creation. We have lived with this system for decades, and the result is clear: a small number of regions and cities at the top of the high-tech industry but many more fighting a losing battle to retain economic dynamism. But, as this books details, there are other models for innovation-based growth that don't rely on a flourishing high-tech industry. It argues that the purveyors of the dominant ideas on innovation have a feeble understanding of the big picture on global production and innovation. They conflate innovation with invention and suffer from techno-fetishism. In their devotion to start-ups, they refuse to admit that the real obstacle to growth for most cities is the overwhelming power of the real hubs, which siphon up vast amounts of talent and money. Communities waste time, money, and energy pursuing this road to nowhere. Instead Breznitz proposes that communities focus on where they fit within the four stages in the global production process. Success lies in understanding the changed structure of the global system of production and then using those insights to enable communities to recognize their own advantages, which in turn allows to them to foster surprising forms of specialized innovation. All localities have certain advantages relative to at least one stage of the global production process, and the trick is in recognizing it"--
Subjects: Community development.; Economic development.; Globalization.; Industrial capacity; Industrial policy.; Technological innovations; Technological innovations;
Available copies: 1 / Total copies: 1
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Leadership in turbulent times / by Goodwin, Doris Kearns,author.;
Includes bibliographical references and index."In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration into the early development, growth, and exercise of leadership. Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the man make the times or do the times make the man? In Leadership in Turbulent Times, Goodwin draws upon four of the presidents she has studied most closely--Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights)--to show how they first recognized leadership qualities within themselves, and were recognized by others as leaders. No common pattern describes the trajectory of leadership. Although set apart in background, abilities, and temperament, these men shared a fierce ambition and a deep-seated resilience that enabled them to surmount uncommon adversity. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others. This seminal work provides an accessible and essential road map for aspiring and established leaders in every field. In today's polarized world, these stories of authentic leadership in times of apprehension and fracture take on a singular urgency."--Provided by publisher.
Subjects: Johnson, Lyndon B. (Lyndon Baines), 1908-1973.; Lincoln, Abraham, 1809-1865.; Roosevelt, Franklin D. (Franklin Delano), 1882-1945.; Roosevelt, Theodore, 1858-1919.; Character; Crisis management; Political culture; Political leadership; Presidents;
Available copies: 1 / Total copies: 1
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Waves [videorecording] / by Brown, Sterling K.,actor.; Collins, Clifton,Jr,actor.; Daniels, Drew,director of photography.; Demie, Alexa,1994-actor.; Goldsberry, Renée Elise,1971-actor.; Hagy, Isaac,editor of moving image work.; Harrison, Kelvin,Jr.,1994-actor.; Hedges, Lucas,1996-actor.; Huff, Neal,actor.; Reznor, Trent,composer (expression); Ross, Atticus,1968-composer (expression); Russell, Taylor,1994-actor.; Shults, Trey Edward,film director,screenwriter,editor of moving image work.; Turen, Kevin,1979-film producer.; Wilson, James(Producer),film producer.; A24 (Firm),production company.; Bron Studios,production company.; JW Films,production company.; Lions Gate Entertainment (Firm),publisher.;
Director of photography, Drew Daniels ; editors, Isaac Hagy, Trey Edward Shults ; music, Trent Reznor & Atticus Ross.Kelvin Harrison Jr., Lucas Hedges, Taylor Russell, Alexa Demie, Neal Huff, Clifton Collins Jr., Renée Elise Goldsberry, Sterling K. Brown.Set against the vibrant landscape of South Florida, and featuring an astonishing ensemble of award-winning actors and breakouts alike, this film traces the epic emotional journey of a suburban African-American family, led by a well-intentioned but domineering father, as they navigate love, forgiveness and coming together in the aftermath of a loss. A heartrending story about the universal capacity for compassion and growth even in the darkest of times.Canadian Home Video Rating: 14A.MPAA rating: R; for language throughout, drug and alcohol use, some sexual content and brief violence-all involving teens.DVD ; widescreen presentation ; Dolby Digital 5.1.
Subjects: Fiction films.; Feature films.; Video recordings for the hearing impaired.; African Americans; African American families; Man-woman relationships;
For private home use only.
Available copies: 1 / Total copies: 1
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Abundant ever after : tools for creating a life of prosperity and ease / by Heller, Cathy,author.;
Abundant Ever After is a comprehensive guide for anyone seeking to step into their true self, unlock their potential, and transform their life. Drawing on years of study and practice in spiritual traditions, this book offers insights into personal growth and the journey toward greater fulfillment. This guide explores concepts like surrender and the law of reception, encouraging readers to enter a flow state where peace, joy, and new opportunities are accessible. It provides practical tools and exercises designed to expand one's capacity to receive abundance, challenge limiting beliefs, and align with a deeper sense of worth. Ultimately, Abundant Ever After invites us to reflect on the deeper meanings of life, beyond material wealth. It highlights the importance of connection, purpose, and the search for personal and collective transformation. As you deepen your awareness and connection to your inner self, you may find that love and growth are the most essential forms of abundance, leading to a life of limitless possibilities.
Subjects: Self-help publications.; Self-realization.; Success.; Wealth.;
Available copies: 1 / Total copies: 1
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Grasses for gardens and landscapes : design, selection, cultivation / by Lucas, Neil,1957-author.;
Includes bibliographical references and index."Ornamental grasses have long been a mainstay of contemporary planting design, as integral components of commercial and residential landscapes and naturalistic plantings. In Grasses for Gardens and Landscapes, Neil Lucas profiles the best ornamental grasses available today and details how to design with them in different settings. This comprehensive guide is filled with expert maintenance techniques and lists of grasses suitable for a variety of situations. An A to Z of grasses includes details on growth and care, as well as the best cultivars currently available"--
Subjects: Gardens; Ornamental grasses.;
Available copies: 1 / Total copies: 1
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Beautiful humans, there's nothing wrong with you : encouragement for the soul / by Barbaro, Marcy.;
Includes bibliography.This book began, when, as a certified yoga instructor for many years, author Marcy Barbaro noticed that many of her students seemed to believe that they were broken in some way, or not enough. Beautiful Humans, There's Nothing Wrong with You: Encouragement for the Soul is an open love letter to anyone who has also felt stuck, lost, or discouraged. It offers a series of personal insights, anecdotes, and experiences designed to guide readers along the path to finding acceptance in who they are and to exploring personal growth. A slim, approachable book packed with poetry, soothing meditations, journaling exercises, humour, and personal questions, Beautiful Humans offers the reader a number of entry points to seek comfort and healing. It's also a deeply personal peek into the author's down-to-earth journey of how she discovered the confidence and tools to live to her fullest potential. Whether readers need a little lesson in self-love, personal growth, relationships, or how to achieve happiness and joy, Barbaro delivers practical advice in her thoughtful guide to being your best.
Subjects: Local author.; Local self-published author collection.; Mental healing.; Mind and body.; Personal coaching.;
© 2022., Altona, MB : FriesenPress,
Available copies: 1 / Total copies: 1
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