Results 11 to 14 of 14 | « previous
- The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--- Subjects: Internet marketing.; Internet in public relations.;
- Available copies: 1 / Total copies: 1
-
unAPI
- Unmasking AI : my mission to protect what is human in a world of machines / by Buolamwini, Joy,author.;
Includes bibliographical references."Dr. Joy Buolamwini is the self-described "Poet of Code" who has had a lifelong passion for computer science, engineering, and art -- disciplines that, she felt, pushed the boundaries of reality. After tinkering with robotics as a high school student in Tennessee, to developing mobile apps in Zambia as a Fulbright fellow, Buolamwini eventually found herself at MIT. As a graduate student at the "Future Factory," Buolamwini's groundbreaking research revealed that AI systems -- from leading tech companies -- were consistently failing on non-male, non-white bodies. In Unmasking AI, Buolamwini goes beyond the news headlines about racism, colorism, and sexism in Big Tech to tell the remarkable story of how she uncovered what she calls "the coded gaze" -- evidence of racial and gender bias in tech -- and galvanized the movement to prevent AI harms by founding the Algorithmic Justice League. Applying an intersectional lens to both tech industry and research sector, Buolamwini shows how race, gender, and ability bias can overlap and render broad swaths of humanity vulnerable in our AI-dependent world. Computers, she reminds us, are reflections of both the aspirations and the limitations of the people who create them"--- Subjects: Biographies.; Personal narratives.; Buolamwini, Joy.; Artificial intelligence; Artificial intelligence; Discrimination in science.; Sex discrimination in science.; Artificial intelligence;
- Available copies: 0 / Total copies: 1
-
unAPI
- Sphero BOLT [equipment]. by Please return all components in container.;
Encourage hours of creative learning opportunities with the bilingual English-French language Sphero BOLT Robotic Ball. It teaches children how to code through drawing, using Scratch blocks, or even writing JavaScript text with the Sphero EDU app. Drive and play games with this advanced LED-lit toy that boasts a 2-hour battery life with each charge.- Subjects: Equipment.; Robotic ball.; Robotics.; Mobile computing.; Library of things.; Coding and robots.;
- © , Sphero, Inc.
- Available copies: 0 / Total copies: 5
-
unAPI
- Acceptance : a memoir / by Nietfeld, Emi,author.;
"A brilliant, funny, generation-defining memoir about the double bind of crafting perfect adversity narratives for highly selective institutions, while fumbling through the far murkier reality of actual life in foster care and inpatient mental health treatment As a child, Emi Nietfeld was caught between a hoarder mother who got her put on antipsychotic medication, but was also the only person to believe she was exceptional, and a state system exemplified by a foster mom who tried to ban her art history flash cards because they had naked pictures (of Michelangelo's David). Even after wresting free of grim inpatient mental health institutions and getting into a prestigious boarding school, Emi scrambled for places to sleep during breaks. Realizing that her path to true independence lay in reinventing herself as a talented overcomer deserving of a full ride, she became obsessed with college admissions. While taking on the sad challenge of presenting herself as resilient to gain authorities' approval, Emi lived the untidy version of actual adversity at the same time- literally drafting her Common App statement while living out of her '92 Corolla. She found herself "trading my past for my future" in college admissions essays and scholarship applications, in an extreme example of the immense pressure on teenagers from all backgrounds to build the foundations of their entire lives. Emi's story is a harsh illumination of the near-impossible challenge set by societal expectations of coming from nothing, the brokenness of our child welfare system, and the reality that congratulatory letters from top schools couldn't keep her safe - as she found when she was raped while on a trip following her Harvard admission. Though Emi learns that entering the Ivy League, working in Big Tech, and living in a fancy apartment doesn't mean her life turns into gold, her reflections on her unlikely history, and her journey in confronting trauma and injustice, hold powerful lessons. Candid and frequently harrowing, with a ribbon of dark humor, Acceptance is a stunning human story and an invaluable view of the actual cost of upward mobility"--- Subjects: Biographies.; Personal narratives.; Nietfeld, Emi.; Child welfare; Foster children; Social mobility;
- Available copies: 1 / Total copies: 1
-
unAPI
Results 11 to 14 of 14 | « previous