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Branding : a very short introduction / by Jones, Robert,1957 August 31-;
Includes bibliographical references, Internet addresses and indexIn this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.LSC
Subjects: Branding (Marketing); Brand name products.;
Available copies: 1 / Total copies: 1
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Detroit [electronic resource] : become human. by Sony Computer Entertainment.;
Game.Detroit: Become Human is the latest title in development by Quantic Dream and expands on the studio's legacy of gripping narrative driven experiences (Fahrenheit/Heavy Rain/ Beyond: Two Souls). Throughout the game, players will co-write the story through the actions of several protagonists in an ambitiously bending and thrilling narrative. Detroit: Become Human is set in Detroit City during the year 2038 after the city has been revitalized by the invention and introduction of Androids into everyday life. But when Androids start behaving as if they are alive, events begin to spin out of control. As the player, you will embody several characters, amongst which KARA, CONNOR, and MARKUS. As Kara, you will witness your brave new world turn to chaos as you take on the role of a female service android trying to find her own place in a turbulent social landscape. Whilst you shape the branching narrative as Connor, an Android Cop employed by the human police force to seek out deviant Android such as Markus, a leader of the android group seeking freedom for his people, you will be making choices that will not only determine your own fate, but that of the entire city and possibly beyond. Discover what it really means to be human in a powerfully emotional journey made of choice and consequences.ESRB Content Rating: M, Mature, 17+ (Blood, intense violence, partial nudity, sexual themes, strong language, use of drugs).Blu-ray disc compatible with Playstation 4 console ; HDTV 720p/1080i/1080p ; in game surround sound ; 44 GB storage required ; PS4 Pro enhanced.
Subjects: Playstation 4 (Video game console); Video games.; Computer games.; Androids; Human-robot interaction; Detroit: become human (Game); Computer adventure games;
Available copies: 1 / Total copies: 1
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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The Coming Wave Technology, Power, and the Twenty-first Century's Greatest Dilemma [electronic resource] : by Suleyman, Mustafa.aut; Bhaskar, Michael.; cloudLibrary;
NEW YORK TIMES BESTSELLER • An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering artificial intelligence company DeepMind “A fascinating, well-written, and important book.”—Yuval Noah Harari “Essential reading.”—Daniel Kahneman “An excellent guide for navigating unprecedented times.”—Bill Gates A Best Book of the Year: CNN, Economist, Bloomberg, Politico Playbook, Financial Times, The Guardian, CEO Magazine, Semafor • Winner of the Inc. Non-Obvious Book Award • Finalist for the Porchlight Business Book Award and the Financial Times and Schroders Business Book of the Year Award We are approaching a critical threshold in the history of our species. Everything is about to change.    Soon you will live surrounded by AIs. They will organise your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.    None of us are prepared.   As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the centre of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies.    In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side, the threat of overbearing surveillance on the other.    Can we forge a narrow path between catastrophe and dystopia?   This groundbreaking book from the ultimate AI insider establishes “the containment problem”—the task of maintaining control over powerful technologies—as the essential challenge of our age.
Subjects: Electronic books.; Future Studies; Intelligence (AI) & Semantics; Social Aspects;
© 2023., Crown,
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Better off dead : post-traumatic stress disorder and the Canadian Armed Forces / by Doucette, Fred.;
Fred Doucette always wanted to be a soldier. In the 1960s he joined the Canadian Armed Forces and served in Cyprus in the 1970s and <U+2019>80s and Bosnia in the 1990s. When he returned home to New Brunswick in 1999 after his last overseas tour, he was diagnosed with severe chronic post-traumatic stress disorder. Eventually released from the army, Fred found a position with the Operational Stress Injury Social Support (OSISS) program, where he supported serving soldiers and veterans for ten years. Better Off Dead chronicles Fred's efforts in helping to rehabilitate and support soldiers and veterans suffering from what the military terms "operational stress injuries." We meet Ted, saved from a suicide attempt by a timely phone call; Bob, at wit's end and reluctantly seeking help to overcome severe PTSD; Roger, caught in a cycle of violence and drug and alcohol abuse; and Jane, diagnosed with PTSD after having been sexually assaulted while on a tour of duty in Afghanistan. These accounts are raw, desperate, and often angry, but as Doucette shows, there is hope and real progress for those able to obtain proper diagnosis and treatment. Fred Doucette is the author of the memoir Empty Casing, He lives in Fredericton, New Brunswick.LSC
Subjects: Doucette, Fred.; War neuroses; Post-traumatic stress disorder; Psychic trauma; Veterans; Soldiers; Veterans; Soldiers; Medicine, Military;
Available copies: 1 / Total copies: 1
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The women with silver wings : the inspiring true story of the Women Airforce Service Pilots of World War II / by Landdeck, Katherine Sharp,author.;
Includes bibliographical references and index."The thrilling true story of the daring female aviators who helped the United States win World War II-only to be forgotten by the country they served When the Japanese attacked Pearl Harbor in December 1941, Cornelia Fort was already in the air. At twenty-two, Fort had escaped Nashville's debutante scene for a fresh start as a flight instructor in Hawaii. She and her student were in the middle of their lesson when the bombs began to fall, and they barely made it back to ground that morning. Still, when the U.S. Army Air Forces put out a call for women pilots to aid the war effort, Fort was one of the first to respond. She became one of just over 1,100 women from across the nation to make it through the Army's rigorous selection process and earn her silver wings. The brainchild of trailblazing pilots Nancy Love and Jacqueline Cochran, the Women Airforce Service Pilots (WASP) gave women like Fort a chance to serve their country-and to prove that women aviators were just as skilled as men. While not authorized to serve in combat, the WASP helped train male pilots for service abroad, and ferried bombers and pursuits across the country. Thirty-eight WASP would not survive the war. But even taking into account these tragic losses, Love and Cochran's social experiment seemed to be a resounding success-until, with the tides of war turning, Congress clipped the women's wings. The program was disbanded, the women sent home. But the bonds they'd forged never failed, and over the next few decades they came together to fight for recognition as the military veterans they were-and for their place in history"--
Subjects: Biographies.; Women Airforce Service Pilots (U.S.); World War, 1939-1945; Air pilots, Military; Women air pilots;
Available copies: 1 / Total copies: 1
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In the country of others / by Slimani, Leïla,1981-author.; Taylor, Sam,1970-translator.; translation of:Slimani, Leïla,1981-Pays des autres.English.;
"In her first new novel since The Perfect Nanny launched her onto the world stage and won her acclaim for her "devastatingly perceptive character studies" (The New York Times Book Review), Leila Slimani draws on her own family's inspiring story for the first volume in a planned trilogy about race, resilience, and women's empowerment. Mathilde, a spirited young Frenchwoman, falls in love with Amine, a handsome Moroccan soldier in the French army during World War II. After the war, the couple settles in Morocco. While Amine tries to cultivate his family farm's rocky terrain, Mathilde feels her vitality sapped by the isolation, the harsh climate, the lack of money, and the mistrust she inspires as a foreigner. Left increasingly alone to raise her two children in a world whose rules she does not understand, and with her daughter taunted at school by rich French girls for her secondhand clothes and unruly hair, Mathilde goes from being reduced to a farmer's wife to defying the country's chauvinism and repressive social codes by offering medical services to the rural population. As tensions mount between the Moroccans and the French colonists, Amine finds himself caught in the crossfire: in solidarity with his Moroccan workers yet also a landowner, despised by the French yet married to a Frenchwoman, and proud of his wife's resolve but ashamed by her refusal to be subjugated. All of them live in the country of others--especially the women, forced to live in the land of men--and with this novel, Leila Slimani issues the first salvo in their emancipation"--
Subjects: Historical fiction.; Domestic fiction.; Slimani, Leïla, 1981-; Women immigrants;
Available copies: 1 / Total copies: 1
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The White Lotus. [videorecording] / by Bartlett, Murray,1971-actor.; Britton, Connie,actor.; Coolidge, Jennifer,actor.; Daddario, Alexandra,1986-actor.; Hechinger, Fred,actor.; Lacy, Jake,actor.; O'Grady, Brittany,1996-actor.; Rothwell, Natasha,1980-actor.; Sweeney, Sydney,1997-actor.; Zahn, Steve,1968-actor.; Warner Bros. Entertainment,publisher.;
Murray Bartlett, Connie Britton, Jennifer Coolidge, Alexandra Daddario, Fred Hechinger, Jake Lacy, Brittany O'Grady, Natasha Rothwell, Sydney Sweeney, Steve Zahn.A social satire set at an exclusive tropical resort, this limited series follows the exploits of various guests and employees over one highly transformative week. Checking into the luxurious White Lotus is a group of vacationers who run roughshod over the resort manager and head of spa services. As darker dynamics emerge with each passing day, this biting six-episode limited series gradually reveals the complex truths of the seemingly picture-perfect travelers, cheerful hotel employees, and idyllic locale itself.Canadian Home Video Rating: 14A.Subtitled for the deaf and hard-of-hearing (SDH).DVD ; wide screen presentation ; Dolby Digital 5.1.
Subjects: Television comedies.; Television programs.; Video recordings for the hearing impaired.; Hospitality; Resorts; Resorts; Vacations;
For private home use only.
Available copies: 0 / Total copies: 1
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To be loved by you / by Burns, Debbie(Romance author);
"Jeremy Washington couldn't be happier running his therapy program for at-risk teens. Between weekend service projects and hanging out with his faithful rescue dog, Rolo, Jeremy doesn't have time to date--which is fine with him considering the mess his early marriage turned out to be. When he meets new yoga teacher Ava Graham, Jeremy thinks the kids would really benefit from learning yoga, and Ava would be the perfect fit. Ava quickly finds herself falling in love with Jeremy's unique world, but her big heart has been taken advantage once before. Can Jeremy and Ava let their walls down long enough to find the love they've been looking for all along?"--
Subjects: Romance fiction.; Social workers; Yoga teachers; Problem youth; Man-woman relationships; Animal rescue;
Available copies: 1 / Total copies: 1
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The quiet zone : unraveling the mystery of a town suspended in silence / by Kurczy, Stephen,author.;
Deep in the Appalachian Mountains lies the last truly quiet town in America. Green Bank, West Virginia, is a place at once futuristic and old-fashioned: It's home to the Green Bank Observatory, where astronomers search the depths of the universe using the latest technology, while schoolchildren go without WiFi or iPads. With a ban on all devices emanating radio frequencies that might interfere with the observatory's telescopes, Quiet Zone residents live a life free from constant digital connectivity. But a community that on the surface seems idyllic is a place of contradictions, where the provincial meets the seemingly supernatural and quiet can serve as a cover for something darker. Stephen Kurczy embedded in Green Bank, making the residents of this small Appalachian village his neighbors. He shopped at the town's general store, attended church services, went target shooting with a seven-year-old, square-danced with the locals, sampled the local moonshine. In The Quiet Zone, he introduces us to an unforgettable cast of characters. There is a tech buster patrolling the area for illegal radio waves; "electrosensitives" who claim that WiFi is deadly; a sheriff's department with a string of unsolved murder cases dating back decades; a camp of neo-Nazis plotting their resurgence from a nearby mountain hollow. Amongst them all are the ordinary citizens seeking a simpler way of living. Kurczy asks: Is a less connected life desirable? Is it even possible? The Quiet Zone is a remarkable work of investigative journalism--at once a stirring ode to place, a tautly-wound tale of mystery, and a clarion call to reexamine the role technology plays in our lives.
Subjects: Kurczy, Stephen; Technology; Telecommunication; Radio waves.;
Available copies: 1 / Total copies: 1
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