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Branding : a very short introduction / by Jones, Robert,1957 August 31-;
Includes bibliographical references, Internet addresses and indexIn this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.LSC
Subjects: Branding (Marketing); Brand name products.;
Available copies: 1 / Total copies: 1
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100 ideas that changed advertising / by Veksner, Simon.;
Includes bibliographical references and index.A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.LSC
Subjects: Advertising; Marketing.; Branding (Marketing);
Available copies: 1 / Total copies: 2
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Day trading attention : how to actually build brand and sales in the new social media world / by Vaynerchuk, Gary,author.;
Includes bibliographical references."In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
Subjects: Branding (Marketing); Internet advertising.; Internet marketing.;
Available copies: 1 / Total copies: 1
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The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / by Krevolin, Richard W.,1964-;
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"--Provided by publisher.LSC
Subjects: Branding (Marketing); Customer loyalty.;
Available copies: 1 / Total copies: 1
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Blowing my way to the top : how to break the rules, find your purpose, and create the life and career you deserve / by Atkin, Jen,author.;
"From celebrity hairstylist, social media influencer, and entrepreneur Jen Atkin comes a book not just about hair and fame, but how to forge your own path and succeed in business and in life"--
Subjects: Self-help publications.; Success in business.; Branding (Marketing); Self-actualization (Psychology);
Available copies: 1 / Total copies: 1
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more / by Kerpen, Dave.; Rosenbluth, Mallorie.; Riedinger, Meg.;
Includes bibliographical references and index.LSC
Subjects: Internet marketing.; Online social networks.; Social media; Customer relations.; Branding (Marketing);
© c2015., McGraw-Hill Education,
Available copies: 1 / Total copies: 1
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Arnie : the life of Arnold Palmer / by Callahan, Tom,author.;
Includes bibliographical references and index."In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the reason golf's popularity exploded, as the King of the links helped define golf's golden age along with Jack Nicklaus and Gary Player. In addition to his talent on the golf course, Palmer was a brilliant entrepreneur off it, and one of the first sportsmen to create his own successful marketing brand. Forging an alliance with sports agent Mark McCormick, Palmer parlayed his popularity into lucrative deals, and helped pave the way for the multi-million-dollar contracts that have become standard for stars across all sports. But beyond his business acumen, Palmer was always a larger-than-life character, and Arnie recounts a host of unforgettable anecdotes from a long life in the spotlight. Tom Callahan knew Palmer well for many years, and now pays tribute to this golfing icon. Filled with great stories from the key people in Palmer's life, Arnie is an entertaining and illuminating portrait of a remarkable man and his extraordinary legacy"--
Subjects: Biographies.; Palmer, Arnold, 1929-2016.; Branding (Marketing); Golfers; Golfers;
Available copies: 1 / Total copies: 1
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The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Walter, Ekaterina.; Gioglio, Jessica.;
Includes bibliographical reference, Internet addresses and index.LSC
Subjects: Internet marketing.; Viral marketing.; Social media;
© c2014., McGraw-Hill Education,
Available copies: 1 / Total copies: 1
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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / by Galloway, Scott,author.;
Includes bibliographical references and index.The acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts.
Subjects: Amazon.com (Firm); Apple Computer, Inc.; Facebook (Firm); Google (Firm); Computer industry; Internet industry; Electronic commerce; Branding (Marketing);
Available copies: 1 / Total copies: 1
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The power formula for LinkedIn success : kick-start your business, brand, and job search / by Breitbarth, Wayne,author.;
Subjects: LinkedIn (Electronic resource); Online social networks.; Business networks; Branding (Marketing); Job hunting; Success in business.;
Available copies: 1 / Total copies: 1
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