Results 1 to 5 of 5
- The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / by Etter, Lauren,author.;
Includes bibliographical references and index."Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began work on a device meant to save lives and destroy Big Tobacco, only to end up baking the industry's DNA into their invention's science and marketing. Ultimately, Juul's e-cigarette was so effective, so market-dominating, that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris's struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup's reliance on underage customers. And she shows how Juul's executives negotiated a lavish deal that let them pocket the lion's share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company's feet to the fire. The Devil's Playbook is the inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generationof addicted customers. With both companies' eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul's value, end Willard's career, and show the costs in human life of the rush to riches-while Juul's founders, investors, and employees walked away with a windfall"--- Subjects: Cigarette industry.; Substance abuse.; Tobacco industry.; Vaping.;
- Available copies: 1 / Total copies: 1
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- Firebrand : a tobacco lawyer's journey / by Knelman, Joshua,author.;
"Mad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco. "Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn't even have been available as a mass market product ..." It's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly--yet completely legal. Over the next decade, he travels the world as he works as legal counsel to successfully market cigarettes in dozens of countries. Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies, the target of anti-smoking campaigns by health authorities, pivoted and recovered after the seismic 1964 Surgeon General's Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement--and are now thriving, drenched in profits from their one billion smokers worldwide. As Mad Men did for the alcohol-fuelled, oversexed, corrupt world of New York advertising, Firebrand does for the even more despised world of big tobacco, in an addictive piece of storytelling that spans the globe. The lawyer's work takes him from manufacturing factories to hocking "sticks" at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told through the eyes of an anti-hero created by our corporate age. Written with the character-based gusto and narrative flare akin to Michael Lewis, and the behind-the-scenes intrigue of Bad Blood and Confessions of an Economic Hit Man, Firebrand is a compelling paradox of corporate responsibility, public health, and an engrossing tale of a morally dubious yet completely legal enterprise."--- Subjects: Biographies.; Personal narratives.; Knelman, Joshua.; Cigarette industry.; Cigarette industry; Corporate lawyers; Social responsibility of business.; Tobacco industry.; Tobacco industry;
- Available copies: 1 / Total copies: 1
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- Big vape : the incendiary rise of Juul / by Ducharme, Jamie,author.;
Includes bibliographical references."A work of narrative nonfiction chronicling the rise of Juul, the most prominent e-cigarette company, and the birth of a new addiction"--- Subjects: JUUL Labs.; Vaping.; Electronic cigarettes; Tobacco industry;
- Available copies: 1 / Total copies: 1
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- Booze, cigarettes, and constitutional dust-ups : Canada's quest for interprovincial free trade / by Manucha, Ryan,author.;
Includes bibliographical references and index."Gerard Comeau, a retiree living in rural New Brunswick, never thought his booze run would turn him into a Canadian hero. In 2012, after Comeau had driven to Quebec to purchase cheaper beer and crossed back into his home province, police officers participating in a low-stakes sting operation tailed and detained him, confiscated his haul, and levied a fine of less than 300 dollars. Countries routinely engage in trade wars and erect barriers to protect domestic industries from foreign competition. Comeau, however, was detained by the full force of the law for engaging in commerce with a Canadian business on the other side of a domestic border. With Comeau's story as its starting point, Booze, Cigarettes, and Constitutional Dust-Ups tells the fascinating tale of Canadian interprovincial trade. Ryan Manucha examines the historical, political, and legal forces that gave rise to the regulation of interprovincial commerce in Canada, the trade-offs that come with liberalized domestic free trade, and Canada's enduring pursuit of economic union. The pandemic laid bare the vulnerability of global supply chains, the fickleness of foreign trading partners, and the surprising slipperiness of domestic trade. In a global climate of increasingly isolationist geopolitics, the history and possibility of Canada's economic union, quirks and all, deserve careful attention."--- Subjects: Free trade; Free trade; Interstate commerce; Interprovincial commerce;
- Available copies: 1 / Total copies: 1
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- Cahokia jazz : a novel / by Spufford, Francis,1964-author.;
"Like Golden Hill, Cahokia Jazz inhabits a different version of America, and like Golden Hill it has a propulsive and brilliantly twisty plot set within a fully imagined world. Only this world is full of fog, cigarette smoke, dubious motives, danger, and dark deeds. And in the main character of Joe Barrow, we have a hero of truly heroic proportions, and a troubled soul to fall in love with. One snowy night at the end of winter, Barrow and his partner find a body on the roof of a skyscraper. Down below, streetcar bells ring, factory whistles blow, Americans drink in speakeasies and dance to the tempo of modern times. But this is Cahokia, the ancient indigenous city beside the Mississippi living on as a teeming industrial metropolis containing every race and creed. Among them, peace holds. Just about. But the corpse on the roof will spark a week of drama in which this altered world will spill its secrets and be brought, against a soundtrack of wailing clarinets, either to destruction or to rebirth"--- Subjects: Alternative histories (Fiction); Noir fiction.; Novels.; Murder; Nineteen twenties; Secrecy;
- Available copies: 1 / Total copies: 1
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Results 1 to 5 of 5