Results 1 to 3 of 3
- The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--- Subjects: Internet marketing.; Internet in public relations.;
- Available copies: 1 / Total copies: 1
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- First comes like : a novel / by Rai, Alisha,author.;
"Beauty expert and influencer Jia Ahmed has her eye on the prize: conquering the internet today, the entire makeup industry tomorrow, and finally, finally proving herself to her big opinionated family. She has little time for love, and even less time for the men in her private messages--until the day a certain international superstar slides into her DMs, and she falls hard and fast. There's just one wrinkle: he has no idea who she is. The son of a powerful Bollywood family, soap opera star Dev Dixit is used to drama, but a strange woman who accuses him of wooing her online, well, that's a new one. As much as he'd like to focus on his Hollywood fresh start, he can't get Jia out of his head. Especially once he starts to suspect who might have used his famous name to catfish her ... "--A social media influencer and makeup expert finds herself in a public relations jam after the son of a powerful Bollywood family begins private messaging her.- Subjects: Romance fiction.; Actors; Man-woman relationships; Social media;
- Available copies: 1 / Total copies: 1
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- Information wars : how we lost the global battle against disinformation & what we can do about it / by Stengel, Richard,author.;
Includes bibliographical references and index."In February of 2013, Richard Stengel, the former editor-in-chief of Time, joined the Obama administration as Under Secretary of State for Public Diplomacy and Public Affairs. Within days, two shocking events made world-wide headlines: ISIS executed American journalist James Foley on a graphic video seen by tens of millions, and Vladimir Putin's "little green men"-Russian special forces-invaded Crimea, amid a blizzard of Russian denials and false flags. What these events had in common besides their violent law-lessness is that they were the opening salvos in a new era of global information war, where countries and non-state actors use social media and disinformation to create their own narratives and undermine anyone who opposes them. Stengel was thrust onto the front lines of this battle as he was tasked with responding to the relentless weaponizing of information and grievance by ISIS, Russia, China, and others. He saw the scale of what he was up against and found himself hopelessly outgunned. Then, in 2016, the wars Stengel was fighting abroad came home during the presidential election, as "fake news" became a rallying cry and the Russians used the techniques they learned in Ukraine to influence the election here. Rarely has an accomplished journalist been not only a close observer but also a principal participant in the debates and decisions of American foreign policy. Stengel takes you behind the scenes in the ritualized world of diplomacy, from the daily 8:30 morning huddle with a restless John Kerry to a midnight sit-down in Saudi Arabia with the prince of darkness Mohammed bin Salman. The result is a rich account of a losing battle against trolls and bots-who are every bit as insidious as their names imply."--- Subjects: IS (Organization); United States. Department of State; Information warfare.; Disinformation.; Ukraine Conflict, 2014-; Terrorism in mass media.; Mass media and international relations.; Internet and international relations.; Social media;
- Available copies: 1 / Total copies: 1
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Results 1 to 3 of 3