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- Click here : the art and science of digital marketing and advertising / by Schultz, Alex,author.;
"The ultimate guide to digital marketing and advertising--from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget--whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, CLICK HERE is the book you need to read if you want to grow your business"--
- Subjects: Internet marketing.; Internet advertising.;
- Available copies: 0 / Total copies: 1
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- eBay business all-in-one for dummies / by Collier, Marsha.;
LSC
- Subjects: eBay (Firm); Internet auctions.; Internet marketing.;
- Available copies: 1 / Total copies: 1
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- Day trading attention : how to actually build brand and sales in the new social media world / by Vaynerchuk, Gary,author.;
Includes bibliographical references."In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
- Subjects: Branding (Marketing); Internet advertising.; Internet marketing.;
- Available copies: 1 / Total copies: 1
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- The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
- Subjects: Internet marketing.; Internet in public relations.;
- Available copies: 1 / Total copies: 1
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- Meganets : how digital forces beyond our control are commandeering our daily lives and inner realities / by Auerbach, David(David B.),author.;
Includes bibliographical references and index."David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives. From corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit--to the burgeoning metaverse encompassing cryptocurrencies and online gaming--to government systems such as China's Social Credit System and India's Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. They constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities"--
- Subjects: Internet governance.; Metaverse.; Internet;
- Available copies: 1 / Total copies: 1
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- Extreme mean : trolls, bullies and predators online / by Todd, Paula,1959-author.;
Includes bibliographical references.
- Subjects: Cyberbullying.; Internet and children.; Internet;
- Available copies: 1 / Total copies: 1
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Internet y Redes Sociales
Mode of access: Internet.
- Subjects: News;
- © , La Voz de Galicia
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Internet y Redes Sociales
Mode of access: Internet.
- Subjects: News;
- © , La Voz de Galicia
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Internet y Redes Sociales
Mode of access: Internet.
- Subjects: Computers & Technology;
- © , La Voz de Galicia
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Internet y Redes Sociales
Mode of access: Internet.
- Subjects: Computers & Technology;
- © , La Voz de Galicia
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Results 1 to 10 of 9,490 | next »