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Revenge of the Tipping Point Overstories, Superspreaders, and the Rise of Social Engineering [electronic resource] : by Gladwell, Malcolm.aut; cloudLibrary;
Subjects: Electronic books.; Statistics; Research; Social Psychology;
© 2024., Little, Brown and Company,
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How we eat : the brave new world of food and drink / by Underhill, Paco,author.;
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Subjects: Consumer behavior.; Food habits.; Grocery shopping.; Grocery trade.; Marketing research.;
Available copies: 1 / Total copies: 1
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Buyology : truth and lies about why we buy / by Lindström, Martin,1970-;
Includes bibliographical references and index.
Subjects: Consumer behavior.; Consumers; Marketing; Neuromarketing.; Shopping;
© c2008., Doubleday,
Available copies: 1 / Total copies: 1
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The Dragons' den guide to assessing your business concept / by Vyge, John,1966-;
Includes bibliographical references (p. [305]-310), Internet addresses and index.LSC
Subjects: Dragons' den (Television program).; Business planning.; Small business; Marketing research.;
© c2012., J. Wiley & Sons Canada,
Available copies: 1 / Total copies: 1
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Unsavory truth : how food companies skew the science of what we eat / by Nestle, Marion,author.;
Includes bibliographical references and index."Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science--and suggests what we can do about it"--
Subjects: Food industry and trade; Food; Nutrition policy; Food;
Available copies: 1 / Total copies: 1
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The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / by Bly, Robert W.;
Includes bibliographical references (pages 327-328) and index.Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index."Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.LSC
Subjects: Marketing; Small business;
Available copies: 1 / Total copies: 1
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How to profit from the next bull market / by Dustin, Alan,author.;
Includes bibliographical references and index."Financial adviser Alan Dustin teaches readers how to research, select, and manage their own stock portfolios using easily accessible resources, and provides an analysis of twenty Canadian and American companies that have demonstrated their financial strength, staying power, and incredible rates of return over repeated market cycles. This honest, candid, and understandable approach to investing will serve Canadian investors well for the rest of their lives."--
Subjects: Bull markets.; Finance, Personal; Investments; Portfolio management; Stock exchanges;
Available copies: 1 / Total copies: 1
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Start your own business : the only startup book you'll ever need / by Entrepreneur Media, Inc.,issuing body.;
"Coached by business experts, practicing business owners, and thriving entrepreneurs, readers uncover what they need to know before taking the plunge, securing finances, launching their venture, and growing their business for the long haul"--
Subjects: New business enterprises; Small business;
Available copies: 0 / Total copies: 1
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From zero to millionaire : a simple, effective, and stress-free way to invest in the stock market / by Bérubé, Nicolas,author.; translation of:Bérubé, Nicolas.De zéro à millionnaire.English.;
Includes bibliographical references."At a time when a record number of people are investing in the stock market, this book by award-winning financial writer Nicolas Bérubé reveals how any investor can get rich and beat the professionals at their own game by investing less than an hour a year of their time. Admitting that he felt like a 'zero' after his first mistakes as a beginner investor, Nicolas has never stopped trying to understand what separates the winners from the losers. He has observed how the greatest investors around the world think and act, meeting and interviewing many of them, and going on to include the revealing results here. He also uses little-known examples, such as the forgotten theft of the Mona Lisa, Isaac Newton's stock market disaster, and the mistake made by one of the world's greatest investors, to make learning about investing a compelling journey through history, psychology, and finance. Finally, using the latest research, he identifies proven and accessible ways to invest, and offers concrete advice on how to get started or take control of your investments today. From Zero to Millionaire gives you the tools to understand the stock market, and the skills to better manage your investments."--
Subjects: Investments.; Stock exchanges.;
Available copies: 1 / Total copies: 1
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Big thrift energy : the art and thrill of finding vintage treasures - plus tips for making old feel new / by Chamlee, Virginia,author.;
"If you think unique is chic and cringe at the sight of a "Live, Laugh, Love" poster, then Big Thrift Energy will teach you everything you need to know about shopping for affordable vintage home decor and styling it in a modern home. Antiquing can be intimidating: how do you know if a piece is worth salvaging? How do you navigate the piles of merchandise at a thrift store or estate sale? Part resource, part inspiration, Big Thrift Energy is a comprehensive guide that offers tips for thrifting that you never knew you needed: How to shop for the good stuff, how to upcycle and style vintage treasures in your home, and even advice for flipping your most-coveted items to turn a profit. Plus, the author shares her all-time best finds, from a Goyard trunk worth upwards of $10,000 (scored for $90) to a floor-length vintage Christian Dior cape, a $10 Goodwill find."--Amazon.com.
Subjects: Antiques.; House furnishings.; Interior decoration.; Thrift shops.;
Available copies: 1 / Total copies: 1
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Results 1 to 10 of 32 |