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- Shoe dog : a memoir by the creator of Nike / by Knight, Philip H.,1938-author.;
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business -- a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream -- along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--Provided by publisher.- Subjects: Autobiographies.; Knight, Philip H., 1938-; Nike (Firm); Businesspeople; Sporting goods industry;
- Available copies: 1 / Total copies: 1
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- Good for a girl : a woman running in a man's world / by Fleshman, Lauren,author.;
Includes bibliographical references."Fueled by her years as an elite runner and advocate for women in sports, Lauren Fleshman offers her inspiring personal story and a rallying cry for reform of a sports landscape that is failing young female athletes Lauren Fleshman has grown up in the world of running: one of the most decorated collegiate athletes of all time and a national champion as a pro, she was a major face of women's running for Nike before leaving to shake up the industry with feminist running brand Oiselle and now coaches elite young female runners. Every step of the way, she has seen the way that our sports systems-originally designed by men, for men and boys-fail young women and girls as much as empower them. Girls drop out of sports at alarming rates once they hit puberty, and female collegiate athletes routinely fall victim to injury, eating disorders, or mental health struggles as they try to force their way past a natural dip in performance for women of their age. Part memoir, part manifesto, Good for a Girl is Fleshman's story of falling in love with running as a girl, being pushed to her limits and succumbing to devastating injuries, and daring to fight for a better way for female athletes. Long gone are the days when women and girls felt lucky just to participate; Fleshman and women everywhere are waking up to the reality that they're running, playing, and competing in a world that wasn't made for them. Drawing on not only her own story but also emerging research on the physiology and psychology of young athletes, both male and female, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport with women at their center. Written with heart and verve, Good for a Girl is a joyful love letter to the running life, a raw personal narrative of growth and change, and a vital call to reimagine sports for young women"--- Subjects: Biographies.; Autobiographies.; Personal narratives.; Fleshman, Lauren.; Sex discrimination against women; Sex discrimination in sports; Women coaches (Athletics); Women runners; Sports;
- Available copies: 0 / Total copies: 1
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Results 1 to 2 of 2