Results 1 to 6 of 6
- The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / by Etter, Lauren,author.;
Includes bibliographical references and index."Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began work on a device meant to save lives and destroy Big Tobacco, only to end up baking the industry's DNA into their invention's science and marketing. Ultimately, Juul's e-cigarette was so effective, so market-dominating, that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris's struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup's reliance on underage customers. And she shows how Juul's executives negotiated a lavish deal that let them pocket the lion's share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company's feet to the fire. The Devil's Playbook is the inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generationof addicted customers. With both companies' eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul's value, end Willard's career, and show the costs in human life of the rush to riches-while Juul's founders, investors, and employees walked away with a windfall"--- Subjects: Cigarette industry.; Substance abuse.; Tobacco industry.; Vaping.;
- Available copies: 1 / Total copies: 1
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- Big vape : the incendiary rise of Juul / by Ducharme, Jamie,author.;
Includes bibliographical references."A work of narrative nonfiction chronicling the rise of Juul, the most prominent e-cigarette company, and the birth of a new addiction"--- Subjects: JUUL Labs.; Vaping.; Electronic cigarettes; Tobacco industry;
- Available copies: 1 / Total copies: 1
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- Firebrand : a tobacco lawyer's journey / by Knelman, Joshua,author.;
"Mad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco. "Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn't even have been available as a mass market product ..." It's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly--yet completely legal. Over the next decade, he travels the world as he works as legal counsel to successfully market cigarettes in dozens of countries. Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies, the target of anti-smoking campaigns by health authorities, pivoted and recovered after the seismic 1964 Surgeon General's Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement--and are now thriving, drenched in profits from their one billion smokers worldwide. As Mad Men did for the alcohol-fuelled, oversexed, corrupt world of New York advertising, Firebrand does for the even more despised world of big tobacco, in an addictive piece of storytelling that spans the globe. The lawyer's work takes him from manufacturing factories to hocking "sticks" at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told through the eyes of an anti-hero created by our corporate age. Written with the character-based gusto and narrative flare akin to Michael Lewis, and the behind-the-scenes intrigue of Bad Blood and Confessions of an Economic Hit Man, Firebrand is a compelling paradox of corporate responsibility, public health, and an engrossing tale of a morally dubious yet completely legal enterprise."--- Subjects: Biographies.; Personal narratives.; Knelman, Joshua.; Cigarette industry.; Cigarette industry; Corporate lawyers; Social responsibility of business.; Tobacco industry.; Tobacco industry;
- Available copies: 1 / Total copies: 1
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- The tobacco wives : a novel / by Myers, Adele,author.;
In 1946 North Carolina, seamstress Maddie Sykes, a dressmaker for Bright Leaf's most influential women--the wives of powerful tobacco executives, uncovers dangerous truths about this lucrative industry in a place where everyone depends on Big Tobacco to survive.- Subjects: Bildungsromans.; Historical fiction.; Tobacco industry; Tobacco use; Women dressmakers;
- Available copies: 0 / Total copies: 1
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- Quit like a woman : the radical choice to not drink in a culture obsessed with alcohol / by Whitaker, Holly,author.;
Includes bibliographical references."For years, Holly Whitaker wore her workaholic-party-girl persona as a badge of honor, while privately feeling increasingly miserable. She believed that if she could just eat cleaner, save more money, and be more perfect, her life would finally snap into place. Yet all of her attempts to fix herself just added up to more chaos and the chaos added up to more pain and so she added more wine. When she finally had enough and started looking around for help, she was shocked to find that the only systems in place to support her quitting drinking were archaic, patriarchal, and ineffective for the unique needs of women. The Alcoholics Anonymous model focused on strict anonymity, making the ego the enemy, and surrendering power, voice, and agency to a male concept of God. But Holly instinctively knew that what she needed was a deeper understanding of her own identity, the courage to take control of her own life, and to be embraced by a supportive and vocal community. What's more, she could not ignore the ways that alcohol companies were targeting women, just as the tobacco industry had successfully done generations before. Holly became resolute-- not only did she have to find her way out of her own addiction, she felt a calling to create something bigger, so that women anywhere on the drinking continuum might find their way as well. The result is her company, Tempest, which provides the education to address the root cause of addiction, the tools to break the cycle of addiction, and the community necessary to build a life free from alcohol. Written in a unique voice that is relatable, honest, and witty, Quit Like a Woman is a groundbreaking look at the insidious role alcohol plays in our lives. Holly offers up a clear-eyed recovery model that banishes the punitive approach to quitting espoused by male-centric programs like AA and provides a positive alternative to living our best lives without the crutch of intoxication. Holly details what makes us sick, keeps us out of our power, and what is possible when we remove alcohol and destroy our belief system around it"--- Subjects: Male domination (Social structure); Social control.; Twelve-step programs.; Women alcoholics; Women drug addicts;
- Available copies: 1 / Total copies: 1
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- The petroleum papers : inside the far-right conspiracy to cover up climate change / by Dembicki, Geoff,author.; David Suzuki Institute.;
Includes bibliographical references and index."Drawing from hundreds of confidential oil industry documents spanning decades, this explosive work of investigative reporting reveals for the first time the far-right conspiracy that's stopped the world from preventing the climate crisis. In The Petroleum Papers, investigative journalist Geoff Dembicki tells the story of how the American oil companies that founded the tar sands in Alberta, Canada--home to the third-biggest oil reserves on the planet--ignored warnings about climate devastation as early as 1959. Instead of alerting the world to act on this impending global disaster, Exxon, Koch Industries, Shell and others created ad campaigns saying climate change isn't real and that alternatives to oil are an economic disaster. These companies built a global right-wing echo chamber to ensure tar sands could keep flowing into the U.S., which helped elect Donald Trump and now leaves the Joe Biden administration with a sprawling climate mess. But Dembicki also tells the high-stakes stories of people fighting back: the Seattle lawyer who brought Big Tobacco to its knees and is now going after Big Oil, a young Filipino activist who saw her family drown in a climate disaster, and a former engineer at Exxon who was pushed out for asking too many hard questions. With experts now warning we have less than a decade to get global emissions under control, The Petroleum Papers provides a step-by-step account of how we got to this precipice and the politicians and companies who deserve our blame."--- Subjects: Climatic changes; Petroleum industry and trade; Right and left (Political science);
- Available copies: 1 / Total copies: 1
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Results 1 to 6 of 6