Results 1 to 4 of 4
- Awesome minds : the inventors of LEGO toys / by Hagar, Erin.; Garrison, Paige.;
Includes bibliographical references and index."Everyone has played with LEGO; toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO; Toys is the perfect read for those with creative spirits and curious minds. This book is an independently authored and published biography of the family that created the LEGO; construction toy and is not sponsored or endorsed by or affiliated in any way with the LEGO Group of companies, owner of the LEGO; trademarks. Lexile Level: 970L"--Provided by publisher.LSC- Subjects: LEGO koncernen (Denmark); Toy industry; LEGO toys;
- Available copies: 1 / Total copies: 1
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- The LEGO story : how a little toy sparked the world's imagination / by Andersen, Jens,1955-author.; Waight, Caroline,translator.; translation of:Andersen, Jens,1955-Liv med LEGO.English.;
Includes bibliographical references and index."The extraordinary inside story of the LEGO company-producer of the most beloved and popular toy on the planet-based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today"--- Subjects: Kirk Christiansen, Ole, 1891-1958; LEGO koncernen (Denmark); LEGO toys; Toy industry;
- Available copies: 1 / Total copies: 1
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- Barbieland : the unauthorized history / by Hitt, Tarpley,author.;
Includes bibliographical references and index.The secret history of Barbie and what Mattel has done to keep her on top. For nearly seven decades, Mattel billed Barbie as the first adult doll -- a revolutionary alternative to the baby dolls before her, which had treated little girls as future mothers rather than future women. But Barbie was no original. She was a knockoff: a nearly identical copy of a German doll now erased from the narrative in favour of Mattel's preferred version of history. It was Barbie's first secret but far from her last. In Barbieland, journalist and The Drift editor Tarpley Hitt exposes the long-hidden backstory of the world's most famous doll. After snuffing out her predecessor, Barbie climbed to the throne of global girlhood and stayed there, fending off rivals with a mix of strategic marketing, government influence, ruthless litigation, and covert tactics worthy of a classic spy novel. This lively, authoritative ride through the underbelly of American business pulls back the curtain on the corporate titans, cultural influencers, and toyland rivals who shaped this icon's world -- from flawed founder Ruth Handler to convicted Wall Street fraudster (and improbable Barbie saviour) Michael Milken to the Bratz doll empire, which once put the brand on life support. Along the way, Hitt delves into the stories of the eccentrics and autocrats who brought Barbie to life through sheer force of will: a pair of ex-Nazi toymakers, a toy mogul friend of J. Edgar Hoover's, a swinging missile designer turned Barbie executive married to Zsa Zsa Gabor, and Mattel's mid-century Freudian marketeer, who saw the doll as a psychosexual skeleton key to controlling the American mind. Through investigative reporting, global archival research, and interviews with key players from across the Barbie extended universe, Barbieland lays bare the unseen -- and so often absurd -- work that made Mattel a multibillion-dollar business and turned Barbie into an institution: a symbol as synonymous with American soft power as Coca-Cola and McDonald's french fries.- Subjects: Barbie (Fictitious character); Mattel, Inc.; Barbie dolls; Barbie dolls; Feminism.; Popular culture.; Toy industry.;
- Available copies: 0 / Total copies: 1
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- The Ward uncovered : the archaeology of everyday life / by Lorinc, John,1963-editor.; McClelland, Michael,1951-editor.; Taylor, Tatum,editor.; Martelle, Holly,1969-editor.;
Includes bibliographical references."An archaeological dig uncovers the secret history of Toronto's long-forgotten first immigrant neighbourhood. In early 2015, a team of archaeologists began digging test trenches on a non-descript parking lot next to Toronto City Hall--a site designated to become a major new court house. What they discovered was the rich buried history of an enclave that was part of The Ward-- that dense, poor, but vibrant 'arrival city' that took shape between the 1840s and the 1950s. Home to waves of immigrants and refugees--Irish, African-Americans, Italians, eastern European Jews, and Chinese--The Ward was stigmatized for decades by Toronto's politicians and residents, and eventually razed to make way for New City Hall. The archaeologists who excavated the lot, led by co-editor Holly Martelle, discovered almost half a million artifacts--a spectacular collection of household items, tools, toys, shoes, musical instruments, bottles, industrial objects, food scraps, luxury items, and even a pre-contact Indigenous projectile point. Martelle's team also unearthed the foundations of a nineteenth-century Black church, a Russian synagogue, early-twentieth-century factories, cisterns, privies, wooden drains, and even row houses built by formerly enslaved African Americans. Following on the heels of the immensely popular The Ward: The Life and Loss of Toronto's First Immigrant Neighbourhood, which told the stories of some of the people who lived there, The Ward Uncovered digs up the tales of things, using these well-preserved artifacts to tell a different set of stories about life in this long-forgotten and much-maligned neighbourhood."--- Subjects: Neighborhoods; Immigrants; Excavations (Archaeology);
- Available copies: 1 / Total copies: 1
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Results 1 to 4 of 4