Results 1 to 5 of 5
- Unmarketing : everything has changed and nothing is different / by Stratten, Scott.;
Includes bibliographical references, Internet addresses and index.LSC- Subjects: Relationship marketing.; Viral marketing.;
- Available copies: 1 / Total copies: 1
-
unAPI
- The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Walter, Ekaterina.; Gioglio, Jessica.;
Includes bibliographical reference, Internet addresses and index.LSC- Subjects: Internet marketing.; Viral marketing.; Social media;
- © c2014., McGraw-Hill Education,
- Available copies: 1 / Total copies: 1
-
unAPI
- Viral : the search for the origin of Covid-19 / by Chan, Alina,author.; Ridley, Matt,author.;
Includes bibliographical references and index.Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. To try to solve this pressing mystery, 'Viral' delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the viruss own genetic code.- Subjects: COVID-19 (Disease); COVID-19 (Disease); COVID-19 Pandemic, 2020-;
- Available copies: 1 / Total copies: 1
-
unAPI
- Fit to die : a thriller / by Kalla, Daniel,author.;
When Owen Galloway, the track star son of a prominent US senator, is found dead of an overdose in his bedroom, LAPD Detective Cari Garcia suspects that he's just another teenager who hid a drug addiction. In Vancouver, Dr. Julie Rees, an experienced toxicologist, notices a growing number of overdoses among body builders and people with eating disorders, and mentions it to her boyfriend, Detective Anson Chen. Then Rain Flynn, a famous pop star and social media influencer, dies in her Vancouver hotel room showing the same symptoms of a fatally high fever and uncontrollable seizures as Julie's other ER patients, including the co-owner of a wildly popular wellness center with locations in both Vancouver and LA. After an autopsy confirms that Rain overdosed on illicit diet pills containing a deadly toxin known as DNP--an explosive agent originally used in the trenches of World War I--the media gets hold of the story and runs wild with it. But who's behind the online marketing and distribution of DNP? And how is the wellness center connected? The daunting challenge of putting the pieces together falls to Detectives Garcia in LA and Chen in Vancouver. Can they solve these crimes before DNP becomes the next viral TikTok challenge?- Subjects: Thrillers (Fiction); Psychological fiction.; Novels.; Criminal investigation; Detectives; Drugs of abuse; Drugs;
- Available copies: 1 / Total copies: 1
-
unAPI
- The life-changing science of detecting bullshit / by Petrocelli, John V.,author.;
Includes bibliographical references and index."Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli reveals the critical thinking habits you can develop to recognize and combat pervasive false information that harms society in The Life-Changing Science of Detecting Bullshit. Bullshit is the foundation of contaminated thinking and bad decisions leading to health consequences, financial losses, legal consequences, broken relationships, and wasted time and resources. No matter how smart we believe ourselves to be, we're all susceptible to bullshit-and we all engage in it. While we may brush it off as harmless marketing sales speak or as humorous, embellished claims, it's actually much more dangerous and insidious. It's how Bernie Madoff successfully swindled billions of dollars from even the most experienced financial experts with his Ponzi scheme. It's how the protocols of Mao Zedong's Great Leap Forward resulted in the deaths of 36 million people from starvation. Presented as truths by authority figures and credentialed experts, bullshit appears legitimate, and we accept their words as gospel. If we don't question the information we receive from bullshit artists to prove their thoughts and theories, we allow these falsehoods to take root in our memories and beliefs. This faulty data affects our decision making capabilities, sometimes resulting in regrettable life choices. But with a little dose of skepticism and a commitment to truth seeking, you can build your critical thinking and scientific reasoning skills to evaluate information, separate fact from fiction, and see through bullshitter spin. In The Life-Changing Science of Detecting Bullshit, experimental social psychologist John V. Petrocelli provides invaluable strategies not only to recognize and protect yourself from everyday bullshit, but to accept your own lack of knowledge about subjects and avoid in engaging in bullshit just for societal conformity. With real world examples from people versed in bullshit who work in the used car, real estate, wine, and diamond industries, Petrocelli exposes the red-flag warning signs found in the anecdotal stories, emotional language, and buzzwords used by bullshitters that persuade our decisions. By using his critical thinking defensive tactics against those motivated by profit, we will also learn how to stop the toxic misinformation spread from the social media influencers, fake news, and op-eds that permeate our culture and call out bullshit whenever we see it"--- Subjects: Critical thinking.; Reasoning.; Decision making.;
- Available copies: 0 / Total copies: 1
-
unAPI
Results 1 to 5 of 5