284 pages ;24 cm
A former college basketball player and shoe rep for Nike details his experience of the dark underworld of college basketball, revealing how profit-driven sports programs exploit athletes and circumvent the NCAA's amateurism rules through the use of corporate sponsorships.
1.Code, Merl.1.African American basketball players.2.Basketball--Corrupt practices--United States.3.Basketball--Economic aspects--United States.4.College athletes--United States.5.College sports--Corrupt practices--United States.6.College sports--Economic aspects--United States.7.College sports--Moral and ethical aspects--United States.8.Sports sponsorship--United States.Dynamic Details