More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
Record details
- ISBN: 9780749455477
- Physical Description: xviii, 349 p.
- Publisher: London ; Kogan Page Limited, c2009.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
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Subject: | Marketing research. Small business > Management. Success in business. |