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More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money  Cover Image Book Book

More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

Kaden, Robert. (Author). Linda, Gerald. (Added Author). Levinson, Jay Conrad. (Added Author).

Record details

  • ISBN: 9780749455477
  • Physical Description: xviii, 349 p.
  • Publisher: London ; Kogan Page Limited, c2009.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Marketing research.
Small business > Management.
Success in business.


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