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Contagious : why things catch on  Cover Image Book Book

Contagious : why things catch on / Jonah Berger.

Berger, Jonah. (Author).

Record details

  • ISBN: 9781451686579 (hc) :
  • Physical Description: viii, 244 p. : ill. ; 22 cm.
  • Edition: 1st Simon & Schuster hardcover ed.
  • Publisher: New York : Simon & Schuster, 2012.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Subject: Consumer behavior.
New products.
Popularity > Economic aspects.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Stroud Branch 658.8342 Ber 31681002673440 NONFIC Available -


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