Catalog

Record Details

Catalog Search



Hidden persuasion : 33 psychological influence techniques in advertising  Cover Image Book Book

Hidden persuasion : 33 psychological influence techniques in advertising / [Marc] Andrews, [Matthijs] van Leeuwen & [Rick] van Baaren. --

Record details

  • ISBN: 9063693141
  • ISBN: 9789063693145
  • Physical Description: 191 p. : ill. (chiefly col.) ; 25 cm.
  • Publisher: Amsterdam : BIS Publishers, c2013.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references.
Immediate Source of Acquisition Note:
LSC 56.50
Subject: Advertising > Psychological aspects.
Advertising > Case studies.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 659.1019 And 31681002588028 NONFIC Available -


Additional Resources