Value proposition design : how to create products and services customers want
Record details
- ISBN: 9781118968055
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Physical Description:
print
xxv, 290 pages : coloured illustrations ; 19 x 25 cm. - Publisher: Hoboken, New Jersey : John Wiley and Sons Inc., c[2014].
- Copyright: c[2014].
Content descriptions
Bibliography, etc. Note: | Includes index (pages 282-290). |
Formatted Contents Note: | Contents: Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. |
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Subject: | Business planning Customer service Management Quality control Production management Quality Control Strategic planning Customer relations |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Stroud Branch | 658.4012 Ost | 31681002932853 | NONFICPBK | Available | - |