Value proposition design : how to create products and services customers want

Osterwalder, Alex. (Author). Pigneur, Yves (author). Bernarda, Greg (author). Smith, Alan (author). Papadakos, Trish (designer).

Record details

ISBN: 9781118968055
Physical Description: print
xxv, 290 pages : coloured illustrations ; 19 x 25 cm.
Publisher: Hoboken, New Jersey : John Wiley and Sons Inc., c[2014].
Copyright: c[2014].

Content descriptions

Bibliography, etc. Note:

Includes index (pages 282-290).

Formatted Contents Note:

Contents: Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.