Book
Marketing / by Jeanette McMurtry, MBA, with Alexander Hiam.
Record details
- ISBN: 1119365570 (pbk.)
- ISBN: 9781119365570 (pbk.)
- Physical Description: xiv, 392 pages : illustrations.
- Edition: 5th edition.
- Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
- Copyright: ©2017
Content descriptions
| General Note: | Previous editions written by Alexander Hiam only. |
| Bibliography, etc. Note: | Includes Internet addresses and index. |
| Immediate Source of Acquisition Note: | LSC 31.99 |
Search for related items by subject
| Subject: | Marketing. Communication in marketing. |
