Book
Ultimate guide to YouTube for business / by Jason R. Rich.
Record details
- ISBN: 9781599186191 (trade paperback)
- Physical Description: xiii, 272 pages : illustrations ; 26 cm
- Edition: Second edition.
- Publisher: Irvine, Calif. : Entrepreneur Press, [2018]
- Copyright: ©2018
Content descriptions
| General Note: | "Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers." Revised edition of the author's Ultimate guide to YouTube for business, [2013]. |
| Bibliography, etc. Note: | Includes web references (pages 257-262) and index. |
| Formatted Contents Note: | Preface: on YouTube, you or your business are the star -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- How to start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming YouTube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix: Resources. |
Search for related items by subject
| Subject: | YouTube (Firm) Internet marketing. Webcasting. |
