"Ultimate guide to social media marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing; Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms; Learning how to craft your business's social media strategy using today's formats; How to leverage images and video in your social media outreach; Leveraging chat bots, paid social media, and influencer marketing; Building your business social marketing team; Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.