"As the Chief Economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for the major technological and societal shifts that shake the way media companies operate, and if there is one thing Page has learned from the digital revolution it's the businesses must be ready to pivot. Drawing from fascinating music industry case studies, Page examines the ten game-changers that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change - and if necessary, be prepared to rebuild entire organizations and business models to do so. In other words, survival in business over the long haul has everything to do with knowing when revolutionary changes are coming and being prepared to adapt early when those imminent shifts become permanent. A rare book of economics that offers actionable takeaways in easy to understand language, Tarzan Economics is sure to be a must read for anyone looking to failsafe their business"-- Provided by publisher.