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100 ideas that changed advertising / by Veksner, Simon.;
Includes bibliographical references and index.A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.LSC
Subjects: Advertising; Marketing.; Branding (Marketing);
Available copies: 1 / Total copies: 2
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The boy who reached for the stars : a memoir / by Morillo, Elio,author.; Molinari, Cecilia,author.;
Includes bibliographical references."The engineer known as the "space mechanic" speaks to both our future and past in this breathless memoir of his journey from Ecuador to NASA and beyond. Elio Morillo's life is abruptly spun out of orbit when economic collapse and personal circumstances compel his mother to flee Ecuador for the United States in search of a better future for her son. His itinerant childhood sets into motion a migration that will ultimately carry Elio to the farthest expanse of human endeavor: space. Overcoming a history of systemic adversity and inequality in public education, Elio forged ahead on a journey as indebted to his galactic dreams as to a loving mother whose sacrifices safeguarded the ground beneath his feet. Today, Elio is helping drive human expansion into the solar system and promote the future of human innovation-from AI and robotics to space infrastructure and equitable access. The Boy Who Reached the Stars is both a cosmic and intimate memoir spun from a constellation of memories, reflections, and intrepid curiosity, as thoroughly luminous as the stars above"--
Subjects: Biographies.; Autobiographies.; Personal narratives.; Morillo, Elio.; Hispanic American engineers; Manned space flight;
Available copies: 1 / Total copies: 1
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Somewhere : stories of migration by women from around the world / by Clark, Helen,1950-writer of foreword.; Harvey, Lorna Jane,1977-editor.;
Somewhere is an inspiring collection of stories about migration. Written from twenty women's perspectives, it brings a refreshing and uniting voice to this compelling and trending topic. More people are likely to be migrating now than at any other time in history, and this is set to increase as climate change and political unrest pushes even more people to relocate. The implications of migration, especially for women, are often unknown, unheard, unspoken. From the fleeing refugee to the political and economic migrant, a broad range of migration by people of many cultures, ethnicities, and beliefs is shared in this book. Identity, belonging, assimilation and alienation are some of the key topics in this sometimes sad but also joyful book. Treasures of wisdom and heartfelt honesty are found in the stories. The book will give the reader hope, encouragement, or insight into a globally relevant subject on a personal level rather than through distant, abstract news stories. Somewhere encourages open-mindedness and is filled with stories that will likely have a strong impact on the reader.
Subjects: Women immigrants; Emigration and immigration.;
Available copies: 1 / Total copies: 1
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Miracles and wonder : the historical mystery of Jesus / by Pagels, Elaine H.,1943-author.;
Includes bibliographical references and index."From a renowned National Book Award-winning scholar, an extraordinary new account of the life of Jesus that explores the mystery of how a poor young man inspired a religion that reshaped the world. Over the past two thousand years, countless personalities have been projected onto the enigma we know as Jesus: a first-century rabbi, capable of miraculous healing, or a magician faking cures; a Prophet, or a deluded visionary; a heretical Jew, or God in human form. In this groundbreaking work of accessible scholarship, Princeton University professor and bestselling author Elaine Pagels explores a wide range of sources -- including the Bible, the earliest reports of Jesus's life, and the secret "gnostic gospels," discovered in the 20th century -- to break down these contradictions and paint a richer and more complex portrait of Jesus in his own time than ever before. As Christians became the largest community of any religious tradition in the world, Pagels argues, people have constructed and reconstructed Jesus through the lens of imagination, his image shaped by the social, political, and economic challenges of their own time. But the most fascinating years of all were the early ones when a young Jewish man with a scanty following, executed humiliatingly as an insurrectionist, was transformed by his followers into the Jesus of Christianity. Powerfully written and drawing on decades of research, Miracles and Wonder is an essential history for anyone looking for a deeper understanding of Jesus and his monumental afterlife"--
Subjects: Biographies.; Personal narratives.; Jesus Christ;
Available copies: 0 / Total copies: 1
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Extremely online : the untold story of fame, influence, and power on the internet / by Lorenz, Taylor,author.;
Includes bibliographical references and index."For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us"--
Subjects: Internet personalities.; Internet.; Social media.; Technological innovations.;
Available copies: 1 / Total copies: 1
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A fistful of shells : West Africa from the rise of the slave trade to the age of revolution / by Green, Toby,1974-author.;
Includes bibliographical references and index.
Available copies: 0 / Total copies: 1
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The end of the myth : from the frontier to the border wall in the mind of America / by Grandin, Greg,1962-author.;
Includes bibliographical references and index."From a Pulitzer Prize finalist, a new and eye-opening interpretation of the meaning of the frontier, from early westward expansion to Trump's border wall. Ever since this nation's inception, the idea of an open and ever-expanding frontier has been central to American identity. Symbolizing a future of endless promise, it was the foundation of the United States' belief in itself as an exceptional nation--democratic, individualistic, forward-looking. Today, though, America has a new symbol: the border wall. In The End of the Myth, acclaimed historian Greg Grandin explores the meaning of the frontier throughout the full sweep of U.S. history--from the American Revolution to the War of 1898, the New Deal to the election of 2016. For centuries, he shows, America's constant expansion--fighting wars and opening markets--served as a "gate of escape," helping to deflect domestic political and economic conflicts outward. But this deflection meant that the country's problems, from racism to inequality, were never confronted directly. And now, the combined catastrophe of the 2008 financial meltdown and our unwinnable wars in the Middle East have slammed this gate shut, bringing political passions that had long been directed elsewhere back home. It is this new reality, Grandin says, that explains the rise of reactionary populism and racist nationalism, the extreme anger and polarization that catapulted Trump to the presidency. The border wall may or may not be built, but it will survive as a rallying point, an allegorical tombstone marking the end of American exceptionalism"--
Subjects: Turner, Frederick Jackson, 1861-1932; Frontier thesis.; Borderlands; National characteristics, American.; Exceptionalism; Nationalism;
Available copies: 1 / Total copies: 1
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The hype machine : how social media disrupts our elections, our economy, and our health - and how we must adapt / by Aral, Sinan,author.;
Includes bibliographical references and index."Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"--
Subjects: Information society.; Common fallacies.; Propaganda.; Social interaction.; Social media;
Available copies: 1 / Total copies: 1
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The story of more : how we got to climate change and where to go from here / by Jahren, Hope,author.;
Includes bibliographical references."Hope Jahren is an award-winning geobiologist, a brilliant writer, and one of the seven billion people with whom we share this earth. The Story of More is her impassioned open letter to humanity as we stand at the crossroads of survival and extinction. Jahren celebrates the long history of our enterprising spirit--which has tamed wild crops, cured diseases, and sent us to the moon--but also shows how that spirit has created excesses that are quickly warming our planet to dangerous levels. In short, highly readable chapters, she takes us through the science behind the key inventions--from electric power to large-scale farming and automobiles--that, even as they help us, release untenable amounts of carbon dioxide into the atmosphere. She explains the current and projected consequences of greenhouse gases--from superstorms to rising sea levels--and shares the science-based tools that could help us fight back. At once an explainer on the mechanisms of warming and a capsule history of human development, The Story of More illuminates the link between our consumption habits and our endangered earth. It is the essential pocket primer on climate change that will leave an indelible impact on everyone who reads it."--
Subjects: Global warming.; Greenhouse gases; Climatic changes.; Technological innovations.; Consumption (Economics); Civilization, Modern;
Available copies: 1 / Total copies: 1
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Move : the forces uprooting us / by Khanna, Parag,author.;
Includes bibliographical references and index."In the 60,000 years since people began colonizing the continents, a continuous feature of human civilization has been mobility. History is replete with seismic global events--pandemics and plagues, wars and genocides. Each time, after a great catastrophe, our innate impulse toward physical security compels us to move. The map of humanity isn't settled--not now, not ever. The filled-with-crises 21st century promises to contain the most dangerous and extensive experiment humanity has ever run on itself: As climates change, pandemics arrive, and economies rise and fall, which places will people leave and where will they resettle? Which countries will accept or reject them? How will the billions alive today, and the billions coming, paint the next map of human geography? Until now, the study of human geography and migration has been like a weather forecast. Move delivers an authoritative look at the "climate" of migration, the deep trends that will shape the grand economic and security scenarios of the future. For readers, it will be a chance to identify their location on humanity's next map"--
Subjects: Climatic changes; Emigration and immigration; Human beings; Human geography.; Migration, Internal;
Available copies: 1 / Total copies: 1
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Results 111 to 120 of 154 | « previous |