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The social media advantage : an essential handbook for small business / by Berkley, Holly.; Walter, Amanda.;
LSC
Subjects: Internet marketing; Social media; Social media; Online social networks; Customer relations;
© 2013., Self-Counsel Press,
Available copies: 1 / Total copies: 1
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The power of one : how I found the strength to tell the truth and why I blew the whistle on Facebook / by Haugen, Frances,author.;
"The inside story of one woman's quest to bring transparency and accountability to Big Tech, by the Facebook whistleblower who is determined to help us all retake control of our lives. In 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of pages of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook knew it had accidentally changed its algorithm to reward extremism and refused to fix it; it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young women, and more. But how was it that Haugen was the only employee at the company who dared to step forward? The answer to that question is an inspiring tale of one young woman's life and the choices she made. From an isolated childhood in Iowa to an unaccredited college, to one among the few women at Google in its heyday, Frances Haugen learned how to focus on what mattered, and to ignore her critics. To harness the strength of standing in the truth. The Power of One is equally inspiring--the story of a woman who went against the grain, again and again, and changed the world--and horrifying, as the culture and practices of Facebook are brought into the bright light of day, for the first time."--
Subjects: Biographies.; Personal narratives.; Haugen, Frances.; Facebook (Firm); Facebook (Electronic resource); Online social networks; Whistle blowers; Whistle blowing.;
Available copies: 1 / Total copies: 1
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Zucked : the education of an unlikely activist / by McNamee, Roger,author.;
Includes bibliographical references and index."If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face"--
Subjects: Zuckerberg, Mark, 1984-; Facebook (Electronic resource); Online social networks; Disinformation; Propaganda;
Available copies: 1 / Total copies: 1
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Character limit : how Elon Musk destroyed Twitter / by Conger, Kate,author.; Mac, Ryan,author.;
Includes bibliographical references (pages 443-452) and index."The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media -- where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a 'digital town square,' he detested Wall Street and never focused on building a profitable business. Musk joined the platform in 2010 and, by 2022, had become one of the site's most influential users, hooking over 80 million followers with a mix of provocations, promotion of his companies, and attacks on his enemies. To Musk, Twitter -- once known for its almost absolute commitment to free speech -- had badly lost its way. He blamed it for the proliferation of what he called the 'woke mind virus' and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter's board accepted his offer -- but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world -- but at what price? Before long Twitter would be gone for good, replaced by something radically different, as Musk remade the company in his own image from the ground up. The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire's takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers."--
Subjects: Biographies.; Case studies.; Personal narratives.; Musk, Elon.; Musk, Elon; Twitter (Firm); Twitter (Firm); Twitter (Firm); Twitter; Consolidation and merger of corporations.; Consolidation and merger of corporations; Online social networks.; Social media.;
Available copies: 1 / Total copies: 1
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Careless people : a cautionary tale of power, greed, and lost idealism / by Wynn-Williams, Sarah,author.;
An insider account charting one woman's career at the heart of one of the most influential companies on the planet, Careless People gives you a front-row seat to Facebook, the decisions that have shaped world events in recent decades, and the people who made them.
Subjects: Biographies.; Personal narratives.; Wynn-Williams, Sarah.; Facebook (Firm); Facebook (Firm); Facebook (Electronic resource); Online social networks; Social media; Social media; Women diplomats; Women executives;
Available copies: 0 / Total copies: 1
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Dreams [electronic resource]. by Sony Computer Entertainment.;
Game.Explore and play in an ever-expanding Dreamiverse bursting with creativity. Discover amazing creations from players around the world and experience the awe-inspiring story campaign, Art's Dream. Learn how to design your own games, animate, make music and more with easy-to-follow tutorial videos - and then share your ideas in an online social network of creativity.ESRB Content Rating: T, Teen (Fantasy violence, language).Blu-ray disc compatible with Playstation 4 console ; HDTV 720p/1080i/1080p ; in game surround sound ; 1 network player (paid subscription and broadband internet connection required) ; 11.8 GB storage required ; online play optional ; PS4 Pro enhanced ; PS Move Motion Controller compatible ; PS Camera compatible.
Subjects: Arcade-style video games.; Video games.; Video games.; Computer games.; Social networks; Video games; Dreams (Game);
Available copies: 1 / Total copies: 1
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FIFA 14 by EA Sports (Firm); Microsoft Corporation.;
Game.Experience the emotion of scoring great goals in FIFA 14. The game plays the way great soccer matches are contested, with innovations to the award-winning gameplay that inspire fans to build play through midfield, dictating the tempo of a match. Feel the tension as chances are created, and experience the thrill of hitting the back of the net. A new feature called Pure Shot and a brand-new ball physics system will transform shooting, making every shot attempt feel real, and when players connect with the perfect strike, feel exhilarating. FIFA 14 delivers engaging online features and live services that connect fans to the heartbeat of the sport - and to each other - through EA SPORTS Football Club. FIFA 14 is soccer's social network, where fans connect, compete and share with millions of others around the world.ESRB Content Rating: E, Everyone.DVD compatible with Xbox console ; HDTV 720p/1080i/1080p ; in game Dolby Digital ; 2-22 player (co-op 2-4) online multiplayer with voice (paid subscription and broadband Internet connection required) ; Kinect sensor optional.
Subjects: Fédération internationale de football association; Computer games.; FIFA 14 (Game); Soccer; Video games.; Xbox 360 (Video game console);
© c2013., Microsoft Corp.,
Available copies: 1 / Total copies: 1
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FIFA 14 by EA Sports (Firm); Microsoft Corporation.;
Game.Experience the emotion of scoring great goals in FIFA 14. The game plays the way great soccer matches are contested, with innovations to the award-winning gameplay that inspire fans to build play through midfield, dictating the tempo of a match. Feel the tension as chances are created, and experience the thrill of hitting the back of the net. A new feature called Pure Shot and a brand-new ball physics system will transform shooting, making every shot attempt feel real, and when players connect with the perfect strike, feel exhilarating. FIFA 14 delivers engaging online features and live services that connect fans to the heartbeat of the sport - and to each other - through EA SPORTS Football Club. FIFA 14 is soccer's social network, where fans connect, compete and share with millions of others around the world.ESRB Content Rating: E, Everyone.DVD compatible with Playstation console ; HDTV 720p/1080i/1080p ; in game Dolby Digital ; 2-22 player (co-op 2-4) online multiplayer with voice (paid subscription and broadband Internet connection required) ; Kinect sensor optional.
Subjects: Fédération internationale de football association; Computer games.; FIFA 14 (Game); Soccer; Video games.; Playstation 3 (Video game console);
© c2013., Microsoft Corp.,
Available copies: 1 / Total copies: 1
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The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / by Bly, Robert W.;
Includes bibliographical references (pages 327-328) and index.Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index."Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.LSC
Subjects: Marketing; Small business;
Available copies: 1 / Total copies: 1
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Rebel : my escape from Saudi Arabia to freedom / by Mohammed, Rahaf,author.; Armstrong, Sally,1943-author.;
In early 2019, after three years of careful planning, Rahaf Mohammed finally escaped her abusive family in Saudi Arabia--but made it only to Bangkok before being stripped of her passport. If forced to return home, she was sure she would be killed, like other rebel women in her country. As men pounded at the door of her barricaded hotel room, she created a Twitter account. The teenager reached out to the world, and the world answered--she gained 45,000 followers in one day, and those followers helped her seek asylum in the West. Now, Rahaf Mohammed tells her remarkable story in her own words, revealing untold truths about life in the closed kingdom, where young women are brought up in a repressive system that puts them under the legal control of a male guardian. Raised with immense financial privilege, but under the oppressive control of her male relatives--including her high-profile politician father--Rahaf endured an abusive childhood in which oppression and deceit were the norm. Moving from Rahaf's early days on the underground online network of Saudi runaways who use coded entries to learn how to flee the brutalities of their homeland, to her solo escape to Canada, Rebelis a breathtaking and life-affirming memoir about one woman's tenacious pursuit of freedom.
Subjects: Biographies.; Autobiographies.; Personal narratives.; Mohammed, Rahaf.; Muslim women; Muslim women; Muslim women; Refugees; Refugees; Women refugees; Women refugees; Women; Women; Women;
Available copies: 1 / Total copies: 1
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