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Marketing / by McMurtry, Jeanette Maw.; Hiam, Alexander.;
Includes Internet addresses and index.LSC
Subjects: Marketing.; Communication in marketing.;
Available copies: 1 / Total copies: 1
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The 1-Page Marketing Plan. by LIT Videobooks (Firm),dst; Kanopy (Firm),dst;
Originally produced by LIT Videobooks in 2022.Whether you're just starting out or are an experienced entrepreneur, learn to plan your entire marketing strategy on one page.Mode of access: World Wide Web.
Subjects: Documentary films.; Literature.; Arts.; Business.; Digital communications.; Economic development.; Marketing.; Instructional films.; Business education.; Documentary films.; Mass media and culture.; Artists.; Current affairs.; Authors--Interviews.; Art and architecture.;
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Tom Clancy command and control / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 2 / Total copies: 2
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Tom Clancy command and control [text (large print)] / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Large print books.; Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 1 / Total copies: 1
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Tom Clancy command and control [sound recording] / by Cameron, Marc,author.; Brick, Scott,narrator.; Clancy, Tom,1947-2013,creator.; Random House Audio Publishing,publisher.;
Read by Scott Brick."For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Audiobooks.; Novels.; Political fiction.; Thrillers (Fiction); Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 1 / Total copies: 1
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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The remix : how to lead and succeed in the multigenerational workplace / by Pollak, Lindsey,author.;
Includes bibliographical references and index."The essential guide for business leaders, entrepreneurs, and employees looking to navigate today's multigenerational workplace, which spans more generations than ever before.Millennials have only just begun their reign as the largest generation in the workplace. But they are not alone. For the next decade at least, these young professionals will be working side by side with more established generations, including the Baby Boomers who are working longer than ever, and an entirely new group coming up, Generation Z. This means within any organization, any team, any meeting, any marketing opportunity, you may find any combination of generations. Each of these age groups has their own attitude, expectations, and professional style. To lead and succeed in any organization today, you must adapt to how Millennials work, while continuing to accommodate their older colleagues and paying attention to the next generations coming up. The Remix shows you how to adapt and win through proven strategies that serve all generations' needs. As the leading expert on generations in the workplace, Lindsey Pollak combines the most recent data from a variety of authoritative sources with her own original research, as well as detailed case studies from her Fortune 500 clients. Pollak outlines the ways businesses, executives, mid-level managers, employees, and entrepreneurs can handle situations that may arise when diverse styles clash and provides clear strategies to turn generational diversity into business opportunity. Generational change is impacting all industries, all types of organizations, and all leaders. The Remix is an essential read for anyone who wants to survive and thrive today and into the future"--
Subjects: Communication in management.; Intergenerational relations.; Leadership.; Organizational behavior.;
Available copies: 1 / Total copies: 1
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The Click Trap. by Porta, Peter,film director.; Video Project (Firm),dst; Kanopy (Firm),dst;
Originally produced by Video Project in 2024.Omnipresent in our daily experience, digital advertising has ballooned into a half-trillion dollar segment of the modern economy. THE CLICK TRAP reveals how the digital advertising industry, monopolized by only a handful of big tech and social media companies, is leading to catastrophic material harm, both on and offline.Mode of access: World Wide Web.
Subjects: Documentary films.; Mass media.; Digital communications.; Business.; Science.; Economic development.; Marketing.; Computer science.; Documentary films.; Mass media and culture.; Current affairs.; Globalization.; Advertising.; Social media.; Capitalism.; Internet.; Privacy, Right of.; Computers.; Disinformation.;
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The art of winning : lessons from my life in football / by Belichick, Bill,author.;
"No one embodies winning more than Bill Belichick, the greatest football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career. Belichick's philosophy goes far beyond football. He presents a whole-year, whole-life, whole-mindset approach to greatness that encompasses preparation, motivation, confidence, and leadership. The principles in this book are adaptable to wherever you work. No matter where you are on the ladder, they will help you think like a leader in anticipation of being one. Drawing on decades of studying the greats of the game, handling colorful personalities and egos, and playing for the highest stakes in sports, Belichick shares memorable examples and practical takeaways from his lived experience. Winning is not about being perfect-it's about growth. And you will improve only as much as you recognize where you're weak. Belichick owns up to mistakes like deciding to go for it on 4th and 13 in the 2008 Super Bowl. Then he breaks down how to learn from your mistakes like a leader does -- an approach that sustained him throughout his early career challenges and ultimately brought him to the top of the sport. Belichick's principles might surprise you at times. At other times, they might seem strangely obvious. (His rule for how to win football games? Score the most points.) Football is about strategy, human nature, and business. Your vision of success might involve breaking into a new, competitive market in your industry; seeing solid returns on a portfolio that you've carefully prepared; inspiring your students to earn the highest scores in the district; or raising up trainees to take over your job someday. Whatever the situation, your performance is up to you. Practical, authoritative, and bursting with unforgettable inside stories, The Art of Winning is an indispensable guide to success from the greatest coach in NFL history"--
Subjects: Biographies.; Self-help publications.; Personal narratives.; Belichick, Bill.; Leadership.; Self-actualization (Psychology); Success.;
Available copies: 1 / Total copies: 1
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Mind the science : saving your mental health from the wellness industry / by Stea, Jonathan N.,author.;
Includes bibliographical references and index."A clinical psychologist who regularly deals with some of society's most vulnerable exposes and debunks the predatory pseudoscience and grift of the multi-trillion-dollar wellness industry and points us towards a better way to take care of our mental health. Can the unbroken gaze of a lone man on a stage in front of hundreds of people truly alleviate their mental distress? Can Berlin Wall pills or a coffee enema cure depression? Can we improve our mental health with past-life regression therapy, cold-water shock therapy, rebirthing therapy ... try none of the above. Wellness grifters and alternative-health snake oil salesmen are everywhere these days, and when our medical systems are under stress (and we are, too!) these costly purveyors of false hope are worse than a waste of money, they can lead us to delay badly needed care from real professionals, exacerbate our conditions and, in the most tragic of cases, even kill us. Today, people looking to care for their mental health face a market with at least 600 "brands" of psychotherapy-and counting. Most are invalid, and many could be harmful. There exist countless unregulated providers of mental-health services in the $4.5 trillion USD wellness industry and alternative medicine community who market themselves as "life coaches," "wellness consultants," and-depending on particular countries and jurisdictions-other various non-legally-protected titles, such as "therapists," "psychotherapists," "counselors," and "practitioners." Looking to exploit people's financial and emotional vulnerabilities, anyone can call themselves a "therapist" without a license. The world of mental healthcare is very much caveat emptor: buyer beware. Having seen so many of his patients hurt by the pseudoscience circulating in the industry, Dr. Jonathan N. Stea is on a mission to expose its harm and protect the public from pseudoscientific mental-health misinformation. In a landscape of rampant burnout and at a time when mental health concerns are at a fever pitch, Mind the Science provides hope and real information to those who have been touched by mental illness, have been misled by false marketing, or are simply curious about the relationship between science and mental health."--
Subjects: Communication in medicine.; Electronic information resource literacy.; Mental health education.; Mental health;
Available copies: 0 / Total copies: 1
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Results 1 to 10 of 16 |