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Marketing / by McMurtry, Jeanette Maw.; Hiam, Alexander.;
Includes Internet addresses and index.LSC
Subjects: Marketing.; Communication in marketing.;
Available copies: 1 / Total copies: 1
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Tom Clancy command and control / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 2 / Total copies: 2
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Tom Clancy command and control [text (large print)] / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Large print books.; Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 0 / Total copies: 1
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Tom Clancy command and control [sound recording] / by Cameron, Marc,author.; Brick, Scott,narrator.; Clancy, Tom,1947-2013,creator.; Random House Audio Publishing,publisher.;
Read by Scott Brick."For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Audiobooks.; Novels.; Political fiction.; Thrillers (Fiction); Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 1 / Total copies: 1
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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The remix : how to lead and succeed in the multigenerational workplace / by Pollak, Lindsey,author.;
Includes bibliographical references and index."The essential guide for business leaders, entrepreneurs, and employees looking to navigate today's multigenerational workplace, which spans more generations than ever before.Millennials have only just begun their reign as the largest generation in the workplace. But they are not alone. For the next decade at least, these young professionals will be working side by side with more established generations, including the Baby Boomers who are working longer than ever, and an entirely new group coming up, Generation Z. This means within any organization, any team, any meeting, any marketing opportunity, you may find any combination of generations. Each of these age groups has their own attitude, expectations, and professional style. To lead and succeed in any organization today, you must adapt to how Millennials work, while continuing to accommodate their older colleagues and paying attention to the next generations coming up. The Remix shows you how to adapt and win through proven strategies that serve all generations' needs. As the leading expert on generations in the workplace, Lindsey Pollak combines the most recent data from a variety of authoritative sources with her own original research, as well as detailed case studies from her Fortune 500 clients. Pollak outlines the ways businesses, executives, mid-level managers, employees, and entrepreneurs can handle situations that may arise when diverse styles clash and provides clear strategies to turn generational diversity into business opportunity. Generational change is impacting all industries, all types of organizations, and all leaders. The Remix is an essential read for anyone who wants to survive and thrive today and into the future"--
Subjects: Communication in management.; Intergenerational relations.; Leadership.; Organizational behavior.;
Available copies: 1 / Total copies: 1
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Expert resumes & LinkedIn profiles for managers and executives : capture attention ... capture opportunities / by Enelow, Wendy S.,author.; Kursmark, Louise,author.;
Expert Resumes & LinkedIn Profiles for Managers and Executives was written specifically to address the nuances of writing for senior-level job search candidates. For managers and executives, writing resumes and LinkedIn profiles is a complex process that requires strategy, careful selection of the right material to showcase, and the most-effective presentation style to capture the targeted audience. Management and executive job seekers must consider how best to: Communicate their personal brand and value; Identify qualifications, experiences, and achievements most related to current career goals; Position their most relevant and impressive information with the right language and format to capture attention and inspire interest; Determine how best to write and present extensive career information for maximum impact; Cull past experiences to showcase early career success; Format and design their resume to maximize visual focus on what matters most; Create a LinkedIn profile that is a complement to the resume-- but not an exact copy, written to showcase personality and keyword optimized to attract recruiters and employers. This book addresses all of these topics and much more. The first section of the book provides an in-depth analysis of each critical component of writing, formatting, and designing senior-level resumes and LinkedIn profiles-- everything from crafting personal branding statements, to determining your best resume structure, to writing job descriptions that are rich in content, achievement, and keywords. The second section includes 100+ pages of sample resumes and LinkedIn profiles targeted to all levels of management and executive careers-- from front-line managers to CEOs, and all positions in between. Expert Resumes & LinkedIn Profiles for Managers and Executives is the latest in the authors' library of 20+ books. By following the writing strategies and actions outlined in the book, senior-level job seekers will become confident in communicating their brands, marketing their expertise, and moving their careers forward.
Subjects: Handbooks and manuals.; LinkedIn (Electronic resource); Cover letters.; Executives; Online social networks.; Résumés (Employment);
Available copies: 1 / Total copies: 1
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Collaborative intelligence : thinking with people who think differently / by Markova, Dawna,1942-; Mcarthur, Angie.;
Includes bibliographical references (pages [3412]-344) and index."We are living in a hinge time when the way that we think, interact, and innovate at work is rapidly changing. In the past, "Marketshare" companies dominated, ruled by hierarchy and top-down leadership. Today, the new market leaders are "Mindshare" companies, where influence is more important than power and success relies on collaboration and the ability to inspire. Markova and McArthur believe that the key to collaborating effectively with our colleagues is respecting "intellectual diversity," the ways we think and process information differently. Each of us brings unique and varied thinking talents to the table, and when we understand intellectual diversity, we can come together like a symphony orchestra. Through fascinating exercises and revealing case studies, readers discover their own unique "Mind Patterns" and "Thinking Talents," and learn how to recognize the same in their colleagues. Collaborative Intelligence is the culmination of over 35 years of original research and draws upon Markova's background in neuroscience and her work as a "thinking partner" to Fortune 500 CEOs and some of the world's top creative talents. It is essential reading for anyone who works as part of a team, who manages others, or simply wants to better understand how people think"--Provided by publisher.LSC
Subjects: Teams in the workplace.; Business communication.; Thought and thinking.;
Available copies: 1 / Total copies: 1
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Exploring the power of ChatGPT : applications, techniques, and implications / by Sarrion, Eric,author.;
Learn how to use the large-scale natural language processing model developed by OpenAI: ChatGPT. This book explains how ChatGPT uses machine learning to autonomously generate text based on user input and explores the significant implications for human communication and interaction. Author Eric Sarrion examines various aspects of ChatGPT, including its internal workings, use in computer projects, and impact on employment and society. He also addresses long-term perspectives for ChatGPT, including possible future advancements, adoption challenges, and considerations for ethical and responsible use. The book starts with an introduction to ChatGPT covering its versions, application areas, how it works with neural networks, NLP, and its advantages and limitations. Next, you'll be introduced to applications and training development projects using ChatGPT, as well as best practices for it. You'll then explore the ethical implications of ChatGPT, such as potential biases and risks, regulations, and standards. This is followed by a discussion of future prospects for ChatGPT. The book concludes with practical use case examples, such as text content creation, software programming, and innovation and creativity. This essential book summarizes what may be one of the most significant developments in artificial intelligence in recent history and provides useful insights for researchers, policymakers, and anyone interested in the future of technology. You will: Understand the basics of deep learning and text generation using language models such as ChatGPT prepare data and train a language model to generate text Use ChatGPT for various applications such as marketing text generation or answering questions. Understand the use of ChatGPT through the OpenAI API and how to optimize model performance.
Subjects: ChatGPT.; Artificial intelligence; Artificial intelligence;
Available copies: 1 / Total copies: 1
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Battle for the elephants [videorecording] / by National Geographic Society (U.S.); National Geographic Television.; Vivendi Entertainment (Firm);
The elephant, perhaps Earth's most charismatic and majestic land animal, faces market forces driving the value of its tusks to levels once reserved for gold. As National Geographic goes undercover to expose the criminal networks behind ivory's supply and demand, scientists reveal how the elephant, with its highly evolved society, keen intelligence, ability to communicate across vast distances and to love, remember and even to mourn, is far more complex than ever imagined.E.DVD, widescreen presentation ; Dolby Digital 5.1 surround.
Subjects: African elephant.; Elephants; Wildlife conservation.;
© c2013., National Geographic Society ; Distributed by Vivendi Entertainment,
Available copies: 1 / Total copies: 1
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