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Marketing / by McMurtry, Jeanette Maw.; Hiam, Alexander.;
Includes Internet addresses and index.LSC
Subjects: Marketing.; Communication in marketing.;
Available copies: 0 / Total copies: 1
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The 1-Page Marketing Plan. by LIT Videobooks (Firm),dst; Kanopy (Firm),dst;
Originally produced by LIT Videobooks in 2022.Whether you're just starting out or are an experienced entrepreneur, learn to plan your entire marketing strategy on one page.Mode of access: World Wide Web.
Subjects: Documentary films.; Literature.; Arts.; Business.; Digital communications.; Economic development.; Marketing.; Instructional films.; Business education.; Documentary films.; Mass media and culture.; Artists.; Current affairs.; Authors--Interviews.; Art and architecture.;
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Hooked. by LIT Videobooks (Firm),dst; Kanopy (Firm),dst;
Originally produced by LIT Videobooks in 2023.A must-watch for anyone who cares about driving customer engagement.Mode of access: World Wide Web.
Subjects: Documentary films.; Literature.; Arts.; Business.; Economic development.; Marketing.; Digital communications.; Instructional films.; Documentary films.; Mass media and culture.; Artists.; Current affairs.; American authors.; Consumer behavior.; Business education.; Self-help techniques.; Art and architecture.;
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Tom Clancy command and control / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 2 / Total copies: 2
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Tom Clancy command and control [text (large print)] / by Cameron, Marc,author.; Clancy, Tom,1947-2013,creator.;
"For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Thrillers (Fiction); Large print books.; Political fiction.; Novels.; Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 0 / Total copies: 1
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Tom Clancy command and control [sound recording] / by Cameron, Marc,author.; Brick, Scott,narrator.; Clancy, Tom,1947-2013,creator.; Random House Audio Publishing,publisher.;
Read by Scott Brick."For a century, the Panama Canal has served as the path between the seas. Control of this vital waterway is the difference between free trade and chaos in world markets. So when Panamanian President Rafael Botero asks for a show of support against the socialist opposition, his old friend President Jack Ryan can't turn down an invitation to visit the country, but what seems like an ordinary opportunity to preach the values of democracy quickly turns into a nightmare when a full-blown coup d'état erupts. President Ryan and his Secret Service team are cut off and out of communication. In Washington, the Vice President is coordinating a military response, but there's still one more obstacle. One of the main forces behind the coup is the ruthless criminal organization known as the Camarilla. They've had their tentacles deep inside the plot to overthrow the government. All of their hard work has just presented them with an unexpected opportunity they can't resist - the chance to kill President Jack Ryan"--
Subjects: Audiobooks.; Novels.; Political fiction.; Thrillers (Fiction); Ryan, Jack, Sr. (Fictitious character); Assassins; Presidents;
Available copies: 1 / Total copies: 1
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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The remix : how to lead and succeed in the multigenerational workplace / by Pollak, Lindsey,author.;
Includes bibliographical references and index."The essential guide for business leaders, entrepreneurs, and employees looking to navigate today's multigenerational workplace, which spans more generations than ever before.Millennials have only just begun their reign as the largest generation in the workplace. But they are not alone. For the next decade at least, these young professionals will be working side by side with more established generations, including the Baby Boomers who are working longer than ever, and an entirely new group coming up, Generation Z. This means within any organization, any team, any meeting, any marketing opportunity, you may find any combination of generations. Each of these age groups has their own attitude, expectations, and professional style. To lead and succeed in any organization today, you must adapt to how Millennials work, while continuing to accommodate their older colleagues and paying attention to the next generations coming up. The Remix shows you how to adapt and win through proven strategies that serve all generations' needs. As the leading expert on generations in the workplace, Lindsey Pollak combines the most recent data from a variety of authoritative sources with her own original research, as well as detailed case studies from her Fortune 500 clients. Pollak outlines the ways businesses, executives, mid-level managers, employees, and entrepreneurs can handle situations that may arise when diverse styles clash and provides clear strategies to turn generational diversity into business opportunity. Generational change is impacting all industries, all types of organizations, and all leaders. The Remix is an essential read for anyone who wants to survive and thrive today and into the future"--
Subjects: Communication in management.; Intergenerational relations.; Leadership.; Organizational behavior.;
Available copies: 1 / Total copies: 1
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Crossing the Chasm. by LIT Videobooks (Firm),dst; Kanopy (Firm),dst;
Originally produced by LIT Videobooks in 2022.The universal guide that teaches how to bring cutting-edge products to larger markets, packed with examples of successes and failures.Mode of access: World Wide Web.
Subjects: Documentary films.; Literature.; Arts.; Business.; Digital communications.; Science.; Economic development.; Marketing.; Career Development.; Leadership.; Computer science.; Instructional films.; Documentary films.; Mass media and culture.; Artists.; Current affairs.; American authors.; Technological innovations.; Internet.; Business education.; Self-help techniques.; Art and architecture.; Vocational guidance.;
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Social Media Marketing. by Skillshare (Firm),dst; Kanopy (Firm),dst;
Originally produced by Skillshare in 2018.Taught by Cat Coquillette -- Want to learn my top strategies for using social media to grow your followers and cultivate a strong brand? If so, this class is for you!By leveraging social media in the right ways, you can reach new audiences, grow your following, and reach massive success. Get more followers, likes, shares, comments, retweets… the works.Whether you’re starting a side-hustle or growing an already-established brand, social media marketing is vital for success. All of my advice today applies across the board– so you’ll have some key takeaways and a LOT to implement when we’re finished.Thanks to social media, my hobby for art went from a side-hustle to a full-blown career path. I now travel the world 24/7 and run my business on the move.Big brands have found me on Instagram and contacted me for collaborations. Because of getting noticed on social media, I’ve had the opportunity to work with Urban Outfitters, Modcloth, Water.org, and many others.In my class, I’ll be walking you through the exact steps I took to get to this level. I’ll be focusing on the Big Four: Instagram, Facebook, Twitter, and Pinterest.I’m going to share all the strategies I’m currently using on social media.You'll learn essential tips to:• Grow your followers• Craft the perfect bio• Choose which platform is best for YOU• Boost your engagement• Write the perfect post• Hashtag Dos and Don'ts• Decode your analytics• Best apps for editing imagesIn addition to growing your followers, my lessons will help you strengthen your brand, learn how to boost sales, and drive more traffic from social media to your website, blog, or online shop.By the end of my class, you’ll have the knowledge and action steps to take your social media accounts to the next level!Mode of access: World Wide Web.
Subjects: Educational films.; Business.; Digital communications.; Marketing.; Instructional films.; Business education.; Social media.; Computers.;
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