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Up and down : a novel / by Fallis, Terry.;
Subjects: Humorous stories.; Public relations;
© c2012., Douglas Gibson Books,
Available copies: 1 / Total copies: 3
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / by Scott, David Meerman,author.;
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
Subjects: Internet marketing.; Internet in public relations.;
Available copies: 1 / Total copies: 1
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All you need / by James, Lorelei.;
LSC
Subjects: Love stories.; Public relations consultants; Hockey players;
Available copies: 1 / Total copies: 1
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All the worst humans : how I made news for dictators, tycoons, and politicians / by Elwood, Phil(Philip),author.;
Includes bibliographical references."A bridge-burning, riotous memoir by a top PR operative in Washington who exposes the secrets of the 129-billion-dollar industry that controls so much of what we see and hear in the media -- from a man who used to pull the strings, and who is now pulling back the curtain. After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing exactly what he's been up to for the past twenty years -- and it isn't pretty. Elwood has worked for a murderer's row of clients, including Gaddafi, Assad, and the government of Qatar -- namely, the bad guys. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public -- not shying away from the gritty details of his unlikely career. This is a piercing look into the corridors of money, power, politics, and control, all told in Elwood's disarmingly funny and entertaining voice. He recounts a four-day Las Vegas bacchanal with a dictator's son, plotting communications strategies against a terrorist organization in Western Africa, and helping to land a Middle Eastern dictator's wife a glowing profile in Vogue on the same time the Arab Spring broke out. And he reveals all his slippery tricks for seducing journalists in order to create chaos and ultimately cover for politicians, dictators, and spies -- the industry-secret tactics that led to his rise as a political PR pro. Along the way, Phil walks the halls of the Capitol, rides in armored cars through Abuja, and watches his client lose his annual income at the roulette table. But as he moved up the ranks, he felt worse and worse about the sleaziness of it all -- until Elwood receives a shocking wake-up call from the FBI. This risky game nearly cost Elwood his life and his freedom. Seeing the light, Elwood decides to change his ways, and his clients, and to tell the full truth about who is the worst human"--
Subjects: Biographies.; Autobiographies.; Personal narratives.; Elwood, Phil (Philip); Communication in politics.; Political consultants; Public relations and politics.; Public relations consultants;
Available copies: 1 / Total copies: 1
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Everybody knows / by Harper, Jordan,author.;
After her boss is gunned down at the Beverly Hills Hotel, Mae Pruett, a "black-bag" publicist working at LA's most powerful crisis PR firm protecting the rich and depraved, decides to investigate, running afoul of the whole system.
Subjects: Detective and mystery fiction.; Noir fiction.; Novels.; Murder; Public relations personnel; Women detectives;
Available copies: 1 / Total copies: 1
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The fame game : an insider's playbook for earning your 15 minutes / by Hervey, Ramon,II,1950-author.;
In 'The Fame Game', legendary Hollywood entertainment manager and publicist Ramon Hervey II shares insightful tales of his remarkable four-decade career plotting and overseeing fame, success, crisis and spinning for seminal talents at the top of their game, from Little Richard, Bette Midler, and the Bee Gees, to Aaliyah, Rick James, and Vanessa Williams. This is a juicy and addictive retrospective that also traces the origins of fame and how social media is changing the rules.
Subjects: Biographies.; Personal narratives.; Hervey, Ramon, II, 1950-; Music trade; Music trade; Promoters; Public relations.;
Available copies: 1 / Total copies: 1
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Several people are typing : a novel / by Kasulke, Calvin,author.;
Gerald, a mid-level employee of a New York-based public relations firm has been uploaded into the company's internal Slack channels--at least his consciousness has. His colleagues assume it's an elaborate gag to exploit the new work-from-home policy, but now that Gerald's productivity is through the roof, his bosses are only too happy to let him work from ... wherever he says he is. Faced with the looming abyss of a disembodied life online, Gerald enlists his co-worker Pradeep to help him escape, and to find out what happened to his body. But the longer Gerald stays in the void, the more alluring and absurd his reality becomes. Meanwhile, Gerald's colleagues have PR catastrophes of their own to handle in the real world. Their biggest client, a high-end dog food company, is in the midst of recalling a bad batch of food that's allegedly poisoning Pomeranians nationwide. And their CEO suspects someone is sabotaging his office furniture. And if Gerald gets to work from home all the time, why can't everyone? Is true love possible between two people, when one is just a line of text in an app? And what in the hell does the :dusty-stick: emoji mean?
Subjects: Humorous fiction.; Satirical literature.; Consciousness; Online chat groups; Online identities; Public relations firms; Public relations; Social media;
Available copies: 1 / Total copies: 1
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Token / by Kendall, Beverley,author.;
"Two years ago, Kennedy Mitchell was plucked from the reception desk and placed in the corporate boardroom in the name of diversity. Rather than play along, she and her best friend founded Token, a boutique PR agency that helps "diversity-challenged" companies and celebrities. With corporate America diversifying workplaces and famous people getting into reputation-damaging controversies, Token is in high demand. Kennedy quickly discovers there's a lot of on-the-job learning and some messes are not so easily fixed. When Kennedy's ex shows up needing help repairing his company's reputation, things get even more complicated"--
Subjects: Romance fiction.; Novels.; African American women; Diversity in the workplace; Interracial dating; Man-woman relationships; Public relations consultants;
Available copies: 1 / Total copies: 1
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1,000 years of annoying the French / by Clarke, Stephen,1958-;
Includes bibliographical references (p. 518-522) and index.
© 2011, c2010., McArthur & Co.,
Available copies: 1 / Total copies: 1
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The three lives of Alix St. Pierre / by Lester, Natasha,1973-author.;
"Alix St. Pierre. An unforgettable name for an unforgettable woman. She grew up surrounded by Hollywood glamor, but, as an orphan, never truly felt part of that world. In 1943, with WWII raging and men headed overseas to fight, she lands a publicity job to recruit women into the workforce. Her skills-persuasion, daring, quick-witted under pressure-catch the attention of the U.S. government and she finds herself with an even bigger assignment: sent to Switzerland as a spy. Soon Alix is on the precipice of something big, very big. But how far can she trust her German informant ... ? After an Allied victory that didn't come nearly soon enough, Alix moves to Paris, ready to immerse herself in a new position as director of publicity for the yet-to-be-launched House of Dior. In the glamorous halls of the French fashion house, she can nearly forget everything she lost and the dangerous secret she carries. But when a figure from the war reappears and threatens to destroy her future, Alix realizes that only she can right the wrongs of the past ... and finally find justice"--
Subjects: Historical fiction.; Novels.; Christian Dior (Firm); Choice (Psychology); Justice; Public relations; Secrecy; Women in advertising; Women spies; World War, 1939-1945;
Available copies: 2 / Total copies: 2
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Results 1 to 10 of 110 |